Competitive Positioning versus Core Competencies

Competitive Position
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Fadi Fares
Student (MBA), Saudi Arabia

Competitive Positioning versus Core Competencies

Compare core competencies and competitive positioning? What do they have in common and what are the main differences...

Business Consultant, Korea (South)

Competitive Positioning and Core Competencies

Hello Fadi Fares, I'm thinking like this. Core competencies is a tool to understand strategically what we can do better than other companies and positioning is what we are doing in the market.
Thus before making a strategy you have to check the positioning and competencies. I hope it will be helpful to you.

  Jaap de Jonge
Editor, Netherlands

Core Competences and Competitive Positioning

We need to start with what we mean here with the word 'positioning'. Often it is related to Positioning of Ries and Trout.
But there is also the Positioning or Analytical School of Strategy Formation. And that is what we are talking about here.
If we compare the latter with core competence it's clear that both are analytical frameworks and both consider what we do well (and what not).
  • The Competitive Positioning philosophy starts the strategic marketing process from considering our relative position versus the competition.
  • The Core Competence philosophy starts by establishing, nurturing and protecting certain unique capabilities we may have at a corporate, strategic level.
PS: Note that both of these views on positioning are NOT equal to Competitive Position (without the -ing at the end). That is our relative level of dominance in the market.

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