What exactly is 'Competitive Positioning'?
Jaap de Jonge (Editor), Editor, Netherlands
We need to consider here with what we mean with the word 'positioning'. Often it means what Ryan says. See our summary of Ries and Trout's Positioning
for more info.
But there is also the Positioning or Analytical School of Strategy Formation
. And that is what I believe Fadi means.
If we compare the latter with core competence it's clear that both are strategy frameworks, both are analytical and both consider what we do well (and what not).
One philosophy starts the strategy process from considering our relative position versus the competition, the other one starts by considering and establishing certain absolute, unique capabilities we may have.
PS: Note that both of these views on positioning are NOT equal to Competitive Position
(without the -ing at the end). That is our relative level of dominance in the market.