What is Competitive Intelligence? Definitions

Competitive Intelligence
Knowledge Center


Student (MBA), Egypt

What is Competitive Intelligence? Definitions

Definitions of competitive intelligence:
- CI is the collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors, conducted by using information databases and other "open sources", through ethical, legal inquiries.


Abiodun Adeiga
Strategy Consultant, Nigeria

What is Competitive Intelligence? Definition

Competitive intelligence refers to the process of revealing covert information on the competitive business environment aimed at gaining a competitive advantage over rivals in the industry.

Amina Chughtai
Manager, Pakistan

Defining Competitive Intelligence

Competitive intelligence is the ability to identify potential market issues, processes and changes in business and environment of existing and potential competitors, and working out strategies to overcome these for a better advantage over all competitors.


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Discussion Topics
👀What is Competitive Intelligence? Definitions
🔥Strategic Intelligence, Competitive Intelligence and Business Intelligence
Collection Phase in Competitive Intelligence
Conditions for Competitive Intelligence
Creating a Simple Marketing Information System
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Competitive Intelligence
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