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Creating a Simple Marketing Information System
Roger Kennis, Manager, Netherlands, Member
Does anybody have experience to set up a "low profile" marketing information system? Me is given the challenge to build up such a system without spending on new software.
The question is: how to translate market info into knowledge. We make use of market research reports, clippings from the www, have info from sales etc....
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Special Interest Group Leader
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Competitive Intelligence
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