Creating a Simple Marketing Information System

12manage is hiring Management/MBA Students!
Back to
Competitive Intelligence
Knowledge Center
       
All about Competitive Intelligence
Learn from colleagues and experts

Join now. Completely free. 

Log in
X
Why register?

Welcome to the world's #1 website about management. 
Discover 1000s of knowledge centers. 
Learn from colleagues and experts. 
Share best practices with 1,000,000 members. 
Accelerate your management career. 
Completely free. 

Log in

                  Competitive Intelligence > Forum
                  
              Log in
            
              Creating a Simple Marketing Information System
Roger Kennis, Member
                
                Does anybody have experience to set up a "low profile" marketing information system? Me is given the challenge to build up such a system without spending on new software.

The question is: how to translate market info into knowledge. We make use of market research reports, clippings from the www, have info from sales etc.
            
React to this discussion topic

								Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register. 
							
	            Back to
Competitive Intelligence
Knowledge Center

	                              Special Interest Group Leader
	                            
	                            You here

	                            More on Competitive Intelligence
	                          
	                                Summary
	                                ForumWhat is Competitive Intelligence? Definitions
Conditions for Competitive Intelligence
Creating a Simple Marketing Information System
Collection Phase in Competitive Intelligence
Data Gathering Methods for Competitive Intelligence
Strategic, Competitive and Business Intelligence
Best Practices
Expert Tips
Resources