Collection Phase in Competitive Intelligence

 
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Collection Phase in Competitive Intelligence
vivek raghuvanshi
We can distinguish 3 type of activities in the collection (gathering) phase of competitive intelligence:
  1. Passive Intelligence (by drawing from various internal and external information systems).
  2. Semi-active Intelligence (elicitation through telephone and email).
  3. Active Intelligence (by human interpretation).
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How to Gather Competitive Intelligence
Jaap de Jonge, Editor, Netherlands
  1. Use your sales force. Your sales reps can be a very good source for information on products improvement, marketing strategies as well as in ...Sign up
 

     
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