Collection Phase in Competitive Intelligence

Competitive Intelligence
Knowledge Center


Next Topic

Competitive Intelligence > Forum > Collection Phase in Competitive Intelligence

Collection Phase in Competitive Intelligence
vivek raghuvanshi

We can distinguish 3 type of activities in the collection (gathering) phase of competitive intelligence:
  1. Passive Intelligence (by drawing from various internal and external information systems).
  2. Semi-active Intelligence (elicitation through telephone and email).
  3. Active Intelligence (by human interpretation).
(...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

How to Gather Competitive Intelligence
Jaap de Jonge, Editor, Netherlands

  1. Use your sales force. Your sales reps can be a very good source for information on products improvement, marketing strategies as well as in finding new products which might be needed in the market. They have many interactions with the customers.
  2. Use your channel partners, distributors.
  3. Use your network, including competitors.
  4. Use external help, like a market research firm or companies like Nielson and IMRB.
  5. Use the internet, like Twitter, Facebook and also perhaps special social media monitoring software or agencies that map various social media platforms for their clients.
  6. Use a customer focus group or customer advisory panel.

Special Interest Group Leader

Interested? Sign up for free.

Competitive Intelligence
Best Practices

Competitive Intelligence
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.4 - Last updated: 1-4-2020. All names of their owners.