Collection Phase in Competitive Intelligence

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				              Collection Phase in Competitive Intelligence

			                vivek raghuvanshi
We can distinguish 3 type of activities in the collection (gathering) phase of competitive intelligence:
Passive Intelligence (by drawing from various internal and external information systems).
Semi-active Intelligence (elicitation through telephone and email).
Active Intelligence (by human interpretation).
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			                  			How to Gather Competitive Intelligence

															Jaap de Jonge, Management Consultant, Netherlands
Use your sales force. Your sales reps can be a very good source for information on products improvement, marketing strategies as well as in finding new products which might be needed in the market. They have many interactions with the customers.
Use your channel partners, distributors.
Use your network, including competitors.
Use external help, like a market research firm or companies like Nielson and IMRB.
Use the internet, like Twitter, Facebook and also perhaps special social media monitoring software or agencies that map various social media platforms for their clients.
Use a customer focus group or customer advisory panel.

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	                            Competitive Intelligence
	                          
	                                Summary
	                                ForumWhat is Competitive Intelligence? Definitions
Collection Phase in Competitive Intelligence
Conditions for Competitive Intelligence
Creating a Simple Marketing Information System

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		                          	Strategic Intelligence, Competitive Intelligence and Business Intelligence
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