Collection Phase in Competitive Intelligence

Competitive Intelligence
Knowledge Center

 
Competitive Intelligence > Forum

New Topic


vivek raghuvanshi
We can distinguish 3 type of activities in the collection (gathering) phase of competitive intelligence: Passive Intelligence (by drawing from various internal and external information systems). Semi-active Intelligence (elicitation through telephone and email). Active Intelligence (by human interpretation). (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

How to Gather Competitive Intelligence

  1. Use your sales force. Your sales reps can be a very good source for information on products improvement, marketing strategies as well as in finding new products which might be needed in the market. They have many interactions with the customers.
  2. Use your channel partners, distributors.
  3. Use your network, including competitors.
  4. Use external help, like a market research firm or companies like Nielson and IMRB.
  5. Use the internet, like Twitter, Facebook and also perhaps special social media monitoring software or agencies that map various social media platforms for their clients.
  6. Use a customer focus group or customer advisory panel.

 

More on Competitive Intelligence
Summary
Forum
What is Competitive Intelligence? Definitions
🔥Strategic Intelligence, Competitive Intelligence and Business Intelligence
Collection Phase in Competitive Intelligence
Conditions for Competitive Intelligence
Creating a Simple Marketing Information System
Special Interest Group

Are you interested in Competitive Intelligence? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Competitive Intelligence
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 26-2-2021. All names of their owners.