Curveball Strategy: Fooling the Competition

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A Kahnesky
Analyst, Denmark
🔥NEW In baseball, a "Curveball" is a breaking pitch, i.e. a certain way of pitching (throwing) the ball such that it doesn't approach the batter in a straight line. When thrown correctly, the ball seems to slow down and suddenly drops down while approaching the batter, who tends to swing too early, and above the ball's trajectory. This has led to the phrase 'to throw a curve' which means to trick someone with something that wasn't expected or is not true. WHAT IS A CURVEBALL STRATEGY? INTRODUCTION In business, several types of cunning Curveball Strategies are used to fool the competition making them do something foolish which they wouldn't have done, or prevent them from doing something wise which they would have done. Often the competitors aren't aware that a strategic curveball is being used against them; it's often too late before the competitor realizes the true intention of the firm deploying the strategy. The distraction created by the curveball makes the competitor look in a di (...) Read more? Sign up for free

  Mervin Seeduwa
Coach
 

Curveball Strategies versus Disruption

This is a very good piece of knowledge sharing. Th (...)

  Jaap de Jonge
Editor, Netherlands
 

Curveball Tactics in Disruptive Strategies

@Mervin Seeduwa: And yours is a very good question (...)

 

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Summary
Forum
Competitor Analysis: Strategic Group Analysis and Mapping
Curveball Strategy: Fooling the Competition
What is Competition? Two Meanings!
How to Analyse your Competitors? Steps in Competitor Analysis
Four Levels of Competition (Kotler)
Best Practices
Advantages and Disadvantages
Macro Enviroment vs Competitive Environment
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