Strategic Group Analysis and Mapping

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Competitive Environment > Forum > Strategic Group Analysis and Mapping

Strategic Group Analysis and Mapping
Munadil Shafat, Student (MBA), Bangladesh, Premium Member
A Strategic Group is in a particular view towards a collection/group of companies in an industry having similar business models or similar strategies. Typically 2 key dimensions of that particular industry are used in order to distinguish direct rivals (those with similar strategies or business models) from indirect rivals. The term was coined by Hunt in 1972 while he conducted an analysis of the appliance industry. STRATEGIC GROUP MAP A Strategic Group Map (SGM) is a visualization or diagram of the existing strategic groups in some industry as observed from 2 chosen dimensions. In other words it is one type of visualization of the . STRATEGIC GROUP ANALYSIS Strategic Group Analysis (SGA) is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA can be summarized visually in one or more SGMs. HOW TO CREATE A STRATEGIC GROUP MAP These are the approximate st (...) Read more? Sign up for free

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Competitive Environment
Summary
Forum
Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
How to Analyse your Competitors? Steps in Competitors Analysis
Best Practices
🥇Advantages and Disadvantages
🥈Macro Enviroment vs Competitive Environment
🥉What is Competition? Two Meanings!


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