Competitor Analysis: Strategic Group Analysis and Mapping

Competitive Environment
Knowledge Center

 

Next Topic

Competitive Environment > Forum

Munadil Shafat, Student (MBA), Bangladesh
A Strategic Group is in a particular view towards a collection/group of companies in an industry having similar business models or similar strategies. Typically 2 key dimensions of that particular industry are used in order to distinguish direct rivals (those with similar strategies or business models) from indirect rivals. The term was coined by Hunt in 1972 while he conducted an analysis of the appliance industry. STRATEGIC GROUP MAP A Strategic Group Map (SGM) is a visualization or diagram of the existing strategic groups in some industry as observed from 2 chosen dimensions. In other words it is one type of visualization of the . STRATEGIC GROUP ANALYSIS Strategic Group Analysis (SGA) is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA can be summarized visually in one or more SGMs. HOW TO CREATE A STRATEGIC GROUP MAP These are the approximate st (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Warren Miller, CPA, CFA, United States
 

Nissan Logo

Your strategic-group analysis in the automobile in (...)

  Munadil Shafat, Student (MBA), Bangladesh
 

Backward Logo

@: Really glad that you read it in such a details. (...)

  Jaap de Jonge, Editor, Netherlands
 

Nissan Logo Fixed

Did it. Everything for our critical members:-). (...)

  Warren Miller, CPA, CFA, United States
 

Quasi-Mandatory Dimensions of Any Strategic Group Involving SMEs

Thank you for getting the logo reversed. It looks (...)

 
More on Competitive Environment
Summary
Forum
Macro Enviroment vs Competitive Environment
Competitor Analysis: Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
Best Practices
🥇Advantages and Disadvantages
🥈What is Competition? Two Meanings!
🥉How to Analyse your Competitors? Steps in Competitor Analysis
Special Interest Group Leader

Are you an expert in Competitive Environment? Sign up for free


Competitive Environment
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 24-10-2020. All names of their owners.