Competitor Analysis: Strategic Group Analysis and Mapping

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Munadil Shafat
Student (MBA), Bangladesh
A Strategic Group is in competitor analysis a particular view towards a collection/group of companies in an industry having similar business models or similar strategies. Typically 2 key dimensions of that particular industry are used in order to distinguish direct rivals (those with similar strategies or business models) from indirect rivals. The term was coined by Hunt in 1972 while he conducted an analysis of the appliance industry. STRATEGIC GROUP MAP A Strategic Group Map (SGM) is a visualization or diagram of the existing strategic groups in some industry as observed from 2 chosen dimensions. In other words it is one type of visualization of the competitive environment. STRATEGIC GROUP ANALYSIS Strategic Group Analysis (SGA) is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA can be summarized visually in one or more SGMs. HOW TO CREATE A STRATEG (...) Read more? Sign up for free

  Warren Miller, CPA, CFA
United States
 

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Your strategic-group analysis in the automobile in (...)

  Munadil Shafat
Student (MBA), Bangladesh
 

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Editor, Netherlands
 

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  Warren Miller, CPA, CFA
United States
 

Quasi-Mandatory Dimensions of Any Strategic Group Involving SMEs

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Special Interest Group

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