Four Levels of Competition (Kotler)

Competitive Environment
Knowledge Center

 

Next Topic

Competitive Environment > Forum

Shubhi Kotiya, CxO / Board, Germany
Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offerings and substitutes that a buyer might consider. Although this may seem rather obvious, there's something more to it than you think. Philip Kotler suggests to clearify the picture by distinguishing four levels of competition, based on the degree of product substitutability:
  • BRAND COMPETITION: A company sees its competitors as other companies that offer similar products and services to the same customers at similar prices. Volkswagen might see its major competitors like Toyota, Honda, and other manufacturers of medium price automobiles, rather than Mercedes or Hyundai. Other examples are: Pepsi and Coca-Cola, various Unilever and Proctor & Gamble.
  • INDUSTRY COMPETITION: A company sees its competitors as all companies that make the same product or class of products. Thus, Volkswagen would be competing against all other car manufacturers. Other exa (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  K R Sethuraman, Professor, Malaysia
 

Relevance of the 4 Levels of Competition During the 2020 Pandemic

The 4 levels of competition is a very significant (...)

  Jose Francisco Pinto Castro, Professor, Peru
 

Changes in Consumer Preferences Due to 2020 Pandemic and Competition

Current pandemic will make companies disappear tha (...)

 
More on Competitive Environment
Summary
Forum
Macro Enviroment vs Competitive Environment
Competitor Analysis: Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
Best Practices
🥇Advantages and Disadvantages
🥈What is Competition? Two Meanings!
🥉How to Analyse your Competitors? Steps in Competitor Analysis
Special Interest Group Leader

Are you an expert in Competitive Environment? Sign up for free


Competitive Environment
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 24-10-2020. All names of their owners.