Four Levels of Competition (Kotler)

Competitive Environment
Knowledge Center

 

Next Topic

Competitive Environment > Forum > Four Levels of Competition (Kotler)

Four Levels of Competition (Kotler)
Shubhi Kotiya, Management Consultant, Germany, Premium Member
Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offerings and substitutes that a buyer might consider. Although this may seem rather obvious, there's something more to it than you think. Philip Kotler suggests to clearify the picture by distinguishing four levels of competition, based on the degree of product substitutability:
  • BRAND COMPETITION: A company sees its competitors as other companies that offer similar products and services to the same customers at similar prices. Volkswagen might see its major competitors like Toyota, Honda, and other manufacturers of medium price automobiles, rather than Mercedes or Hyundai. Other examples are: Pepsi and Coca-Cola, various Unilever and Proctor & Gamble.
  • INDUSTRY COMPETITION: A company sees its competitors as all companies that make the same product or class of products. Thus, Volkswagen would be competing against all other car manufacturers. Other exa (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Relevance of the 4 Levels of Competition During the 2020 Pandemic
K R Sethuraman, Professor, Malaysia, Premium Member
  (...) 4-5-2020

  Changes in Consumer Preferences Due to 2020 Pandemic and Competition
Jose Francisco Pinto Castro, Professor, Peru, Member
  (...) 5-5-2020

   
Special Interest Group Leader

Interested? Sign up for free.


Competitive Environment
Summary
Forum
Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
How to Analyse your Competitors? Steps in Competitors Analysis
Best Practices
🥇Advantages and Disadvantages
🥈Macro Enviroment vs Competitive Environment
🥉What is Competition? Two Meanings!


Competitive Environment
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 3-6-2020. All names of their owners.