How to Analyse your Competitors? Steps in Competitor Analysis

Competitive Environment
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Competitive Environment > Best Practices > How to Analyse your Competitors? Steps in Competitor Analysis

How to Analyse your Competitors? Steps in Competitor Analysis
Marten van der Zee, Analyst, Netherlands
An approach that is often used in the process of analyzing competitors exist of the following four steps: 1. Define the structure and the characteristics of the industry / sector ( 2. Identify and analyse , having a similar (or the same) strategy in the same market. 3. Identify, analyse and evaluate the most important competitors. A direct competitor is a company which sells products in the same market. 4. Anticipate on actions of your direct competitors. Strategic thinking and managing requires a business to be proactive dealing with the actions of competitors. (...) Read more? Sign up for free

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Competitive Environment
Summary
Forum
Competitor Analysis: Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
Best Practices
🥇Advantages and Disadvantages
🥈Macro Enviroment vs Competitive Environment
🥉What is Competition? Two Meanings!
How to Analyse your Competitors? Steps in Competitor Analysis


Competitive Environment
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