What is Competition? Two Meanings!

Competitive Environment
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Competitive Environment > Best Practices > What is Competition? Two Meanings!

What is Competition? Two Meanings!
Marten van der Zee, Analyst, Netherlands, Member
Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings: A. The Extent of Rivalry (Competitive Struggle) in a market: how strong is the battle in a market for the favor of the customers? In other words, how intense is the competition? A typical approach for this is B. All individual competitors together: the collective name for all the competitors of a company. Because of these two different meanings, a competition analysis normally consists of 2 components: 1. An analysis of the intensity of the competitive rivalry in a market, and 2. An analysis of the behavior of the individual competitors. This is known as competitor analysis. (...) Read more? Sign up for free

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Competitive Environment
Summary
Forum
Competitor Analysis: Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
Four Levels of Competition (Kotler)
How to Analyse your Competitors? Steps in Competitor Analysis
Best Practices
🥇Advantages and Disadvantages
🥈Macro Enviroment vs Competitive Environment
What is Competition? Two Meanings!


Competitive Environment
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