What is Competition? Two Meanings!

Competitive Environment
Knowledge Center


New Topic

Marten van der Zee
Analyst, Netherlands

What is Competition? Two Meanings!

Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings:
A. The Extent of Rivalry (Competitive Struggle) in a market: how strong is the battle in a market for the favor of the customers? In other words, how intense is the competition? A typical approach for this is Porter's 5 Forces Model
B. All individual competitors together: the collective name for all the competitors of a company.
Because of these two different meanings, a competition analysis normally consists of 2 components:
1. An analysis of the intensity of the competitive rivalry in a market, and
2. An analysis of the behavior of the individual competitors. This is known as competitor analysis.

Start a new forum topic


More on Competitive Environment
Competitor Analysis: Strategic Group Analysis and Mapping
🔥Curveball Strategy: Fooling the Competition
What is Competition? Two Meanings!
How to Analyse your Competitors? Steps in Competitor Analysis
Four Levels of Competition (Kotler)
Best Practices
Advantages and Disadvantages
Macro Enviroment vs Competitive Environment
Special Interest Group

Do you have a keen interest in Competitive Environment? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Competitive Environment
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 27-7-2021. All names of their owners.