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What is Competition? Two Meanings!
Marten van der Zee, Premium Member
Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings:
A. The Extent of Rivalry (Competitive Struggle) in a market: how strong is the battle in a market for the favor of the customers? In other words, how intense is the competition? A typical approach for this is Porter's 5 Forces Model
B. All individual competitors together: the collective name for all the competitors of a company.
Because of these two different meanings, a competition analysis nor...
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