You can Now Buy a Tesla with Bitcoin

Marketing by Tesla
Knowledge Center


Jaap de Jonge
Editor, Netherlands

You can Now Buy a Tesla with Bitcoin

🔥NEW Last week, Tesla CEO Elon Musk tweeted:
"You can now buy a Tesla with Bitcoin."
Do you think this is a welcome facility for Tesla's customers? Is this a good marketing move for Tesla?
What do you think could be other reasons why Tesla is opening up this possibility?


Management Consultant, India

Alternative Currency to Buy a Tesla

This opens up a market for cryptocurrency which is hardly tapped by major players due to different reasons (predominantly legal issues).
Currently the central banks maintain the "value" of currencies (read Dollars, Pounds etc.). Cryptocurrency (read bitcoins etc.) are not yet under the ambit of such banks.
Hence, this can be a clever move to capture customers who hold bitcoins.


Consequences in Case of Return / Refund

In the firm's refund policy, Tesla cautioned buyers that should they seek to return their electric car and obtain a refund, the company can choose to pay them back in U.S. Dollars or bitcoin. Tesla notes that it reserves the right to refund the customer in U.S. Dollars at the exact price bitcoin was worth at the time of purchase.
This would ostensibly allow Tesla to benefit from price swings in the cryptocurrency or fiat currency, and leave customers with less than what they may have been entitled to with a refund based on a straight U.S. Dollar transaction.
Source: CNBC.


More on Marketing by Tesla:
DIscussion Topics
👀You can Now Buy a Tesla with Bitcoin
Special Interest Group

Do you know a lot about Marketing by Tesla? Become our SIG Leader

Marketing by Tesla
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.0 - Last updated: 29-1-2023. All names of their owners.