Coach People's Strengths or Weaknesses?
Coaching people's strengths
I find is much more effective than coaching their weaknesses
. Working on a strong usually preferred area is more motivating than concentrating on something that perhaps they are avoiding, quite often for good reason, they're not good at it.
I encourage my clients to work with people who have different skills than themselves and compliment each other, and to develop their own strong skills.
The area of professional sport always has great examples: Beckham's coach wouldn't encourage him to develop his goal-keeping skills but to highly refine his passing, play-making and dead ball skills and to play(work) with someone else who is a good goalkeeper!