How to Choose a Co-marketing Partner

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Sarah Daghman, Lecturer, Russian Federation
🔥NEW A Co-Marketing partnership is probably the biggest opportunity to take advantage of commercial relations between 2 companies, because of the many benefits it can bring to both parties, such as: - Expanding in new markets and reaching a new audience; - Raising awareness; - Reducing advertising costs and potentially increasing its impact; - Achieving long-term marketing goals; - Taking advantage of other companies' resources and competencies; - Increasing firm credibility and being perceived as a leader in the field; - Creating and promoting positive long-term relationships between the partners which could lead to further opportunities in the future. But the question remains: How can you find a good co-marketing partner? When looking for co-marketing partners, the following factors could be taken into consideration (add your own if you like):
  1. THE TARGET AUDIENCE: The target audience of the partner should have similar characteristics to your target audience, as it p (...) Read more? Sign up for free

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