Co-Marketing Examples

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Jaap de Jonge
Editor, Netherlands

Co-Marketing Examples

Here are some well-known examples of co-marketing:
  • Intel places a sticker “Intel Inside” on PCs
    “Intel Inside” is now a ubiquitous part of the computer hardware world, but it wasn’t always that way. Before Intel started partnering with PC manufacturers, semiconductor companies were known only to the businesses they served. Now, savvy consumers know the brand Intel.
  • Volvo: Official Car of Lego Land
    When you think of Legos, you might not think of Volvo first. Still, the brands work together closely to promote the Lego Land theme park.
    Volvo is its official car, giving both brands the chance to reach the same audience with their family-friendly promotions. There is even a Volvo made of Lego stones.
If you know any other good example, please react. Thank you.

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