Is Value Innovation Disruptive Innovation?
Anwar Adari Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation?
Pete In this era of internet and technology breakthroughs, value innovation is often - but necessarily - based on disruptive innovation.
Brendan Dunphy Only if it disrupts! The point about disruptive innovation is that it requires a change to the way resources are allocated, challenges existing values and processes etc etc. If this is not the case then maybe it is not disruptive, but so what? The goal of innovation is to create new value, regardless of the theory that underlies it or the name we use to describe it.
Value & Disruptive Innovation
Charlie In my experience the results of an innovation strategy are to create competitive advantage and differentiate a product, service or company from its competition. In this context, finding Blue Oceans is the ultimate goal but developing a sustainable plan that generates value (& profit) is of equal importance.