Timing is Important to Make an Innovative Idea Disruptive

Disruptive Innovation
Knowledge Center


Bernhard Keim
Business Consultant, Germany

Timing is Important to Make an Innovative Idea Disruptive

America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time.
Likewise, Kodak invented the first portable digital camera (more), but the quality of the pictures was so inferior compared to traditional technologies at that time, that they dismissed it. The camera weight was 8 pounds, the resolution 0.01 Megapixel, there were no printers available nor internet services to transmit the picture to a laboratory. There were just floppy disks, and these were low in storage and high in size.

It's easy to claim that Kodak missed an opportunity at that time. But there was no opportunity. The time had yet to come for it.

Brilliant inventions need a supportive environment to innovate. That others like an idea is not nearly enough. There has to be a need, a real market opportunity. And you have to be able to find the people first willing to buy the product to finance its advancement. In other words: the timing has to be right. When the timing is right, innovation happens.


Gabi Levin

Yes, But You Can Decide and Make the Timing

Kodak missed the opportunity. It's as simple as that. Yes they were the first and faced obstacles, b... Sign up

Bernhard Keim
Business Consultant, Germany

Remember Leonarda Da Vinci

Leonarda Da Vinci made many inventions well ahead of his time. Why were people not interested? Anoth... Sign up

Gary Wong
Consultant, Canada

Where Good Ideas Come From

Steven Johnson in his 2010 book Where Good Ideas Come From identifies the need to enable "hunches" f... Sign up

Gary Wong
Consultant, Canada

Timing is Critical

@Bernhard Keim: I suggest innovation can sometimes go further than delivering an answer society want... Sign up

Gary Wong
Consultant, Canada

Kodak Could Read the Writing on the Wall (but Wasnít Willing to Pay the Price)

@Gabi Levin: I recently read about Kodak's failure in the book Shift Ahead. I think Kodak gets an un... Sign up

Maurice Hogarth
Consultant, United Kingdom

Short Versus Long Sightedness

@Gary Wong: I agree Gary. I am sure that there are many cases where the short term greed of the bean... Sign up

Charles Alter
Consultant, United States

Relying too much on the Historic Core Business

@Maurice Hogarth: I agree the case of Kodak and many other companies that have been disrupted, inclu... Sign up

Helen Strong
Business Consultant, South Africa

Can't Ignore Other Factors Conducive to Disruptive Innovation

Totally agree that timing is important, even critical, BUT you have to have the whole environment. T... Sign up

Interim Manager, Belgium

Timing and Technology Impact

A technology upgrade which is not disturbing the human effort to work with it can be introduced rela... Sign up

Maurice Hogarth
Consultant, United Kingdom

PEST as Disruptor

You can use the PEST Factors (domains) to explain the disruptive innovation process at a high level.... Sign up


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Disruptive Innovation
Knowledge Center

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