The Hybrid Innovation Approach to Manage Technological Disruptions

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Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early can be devastating as well. Rather than spell doom and gloom, it is important to embrace disruption by combining current with novel technology. According to Furr and Snow (2015), the “hybrid approach” is an effective way to deal with technological disruption. In essence a hybrid strategy is intended to serve as “stepping stones to survive and prosper in the next generation.” Hybrids combine different stages of disruption: mature, recent and emerging. For each stage a particular form of hybrid strategy exists and is defined by the type of market and customer needs: MATURE STAGE: In the mature phase of disruption, companies identify means to adapt. A bottleneck strategy is relevant when the business ecosystem is still not fully developed and complimentary goods are not readily availabl (...) Read more? Sign up for free

		Rick Mueller Professor, United States
	Examples of (Successful) Hybrid Innovation Strategy? Eugene, Christensen appears to embrace/endorse the (...)

		Eugene James Manager, Switzerland
	Examples of Hybrid Innovation Strategy 1: Intel's Pentium P6 Processor Thank you Rick for your comment. I agree that hybr (...)

		Rick Mueller Professor, United States
	Intel Disruptive Innovation Examples, But not Succesful Hi Eugene and thanks. Intel is a treasure trove of (...)

		Eugene James Manager, Switzerland
	Examples of Hybrid Innovation Strategy 2: Microsoft's Surface Device The world of computing does seem to offer a fertil (...)

		Rick Mueller Professor, United States
	Surface no Success in Hybrid Innovation Strategy Hi Eugene and thanks again. Surface is certainly a (...)