The Hybrid Innovation Approach to Manage Technological Disruptions


 
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The Hybrid Innovation Approach to Manage Technological Disruptions
Eugene James, Manager, Switzerland, Premium Member
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early can be devastating as well. Rather than spell doom and gloom, it is important to embrace disruption by combining current with novel technology.
According to Furr and Snow (2015), the “hybrid approach” is an effective way to deal with technological disruption. In essence a hybrid strategy is intended to serve as “stepping stones to survive and prosper in the next generation.” Hybrids combine different stages of disruption: mature, recent and emerging. For each stage a particular form of hybrid strategy exists and is defined by the type of market and customer needs:
  1. MATURE STAGE: In the mature phase of disruption,...Sign up
 

 
Examples of (Successful) Hybrid Innovation Strategy?
Rick Mueller, Student (University), United States, SIG Leader
Eugene, Christensen appears to embrace/endorse the hybrid approach for education as well. I have yet to see, however, any hybrid become a dominant des...Sign up
 

 
Examples of Hybrid Innovation Strategy 1: Intel's Pentium P6 Processor
Eugene James, Manager, Switzerland, Premium Member
Thank you Rick for your comment. I agree that hybrid solutions do not generally lead to end-products as expounded by Furr and Snow. In fact end-produc...Sign up
 

 
Intel Disruptive Innovation Examples, But not Succesful
Rick Mueller, Student (University), United States, SIG Leader
Hi Eugene and thanks. Intel is a treasure trove of Disruptive Innovation examples, both pro and con. Grove's creation of the Celeron was a direct resu...Sign up
 

 
Examples of Hybrid Innovation Strategy 2: Microsoft's Surface Device
Eugene James, Manager, Switzerland, Premium Member
The world of computing does seem to offer a fertile ground for such strategies. Microsoft appears to be quite successful with its Surface device: part...Sign up
 

 
Surface no Success in Hybrid Innovation Strategy
Rick Mueller, Student (University), United States, SIG Leader
Hi Eugene and thanks again. Surface is certainly a contemporary example of hybridization that should and can be examined.
So if we define success...Sign up
 

 
 


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Rick Mueller
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