The Hybrid Innovation Approach to Manage Technological Disruptions

Disruptive Innovation
Knowledge Center

 

Next Topic

Disruptive Innovation > Forum > The Hybrid Innovation Approach to Manage Technological Disruptions

The Hybrid Innovation Approach to Manage Technological Disruptions
Eugene James, Manager, Switzerland, Premium Member
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early can be devastating as well. Rather than spell doom and gloom, it is important to embrace disruption by combining current with novel technology.
According to Furr and Snow (2015), the “hybrid approach” is an effective way to deal with technological disruption. In essence a hybrid strategy is intended to serve as “stepping stones to survive and prosper in the next generation.” Hybrids combine different stages of disruption: mature, recent and emerging. For each stage a particular form of hybrid strategy exists and is defined by the type of market and customer needs:
  1. MATURE STAGE: In the mature phase of disruption,... Read more? Sign up for free
 

 
Examples of (Successful) Hybrid Innovation Strategy?
Rick Mueller, Professor, United States, SIG Leader
 

 
Examples of Hybrid Innovation Strategy 1: Intel's Pentium P6 Processor
Eugene James, Manager, Switzerland, Premium Member
 

 
Intel Disruptive Innovation Examples, But not Succesful
Rick Mueller, Professor, United States, SIG Leader
 

 
Examples of Hybrid Innovation Strategy 2: Microsoft's Surface Device
Eugene James, Manager, Switzerland, Premium Member
 

 
Surface no Success in Hybrid Innovation Strategy
Rick Mueller, Professor, United States, SIG Leader
 

     

Read all responses and join this discussion yourself.
Support your career and personal development with 12manage, the management platform.

    Log in


Special Interest Group Leader
Rick Mueller
Professor

Disruptive Innovation
Summary
Forum
Best Practices


Disruptive Innovation
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 15-11-2019. All names ™ of their owners.