The Hybrid Innovation Approach to Manage Technological Disruptions


 
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The Hybrid Innovation Approach to Manage Technological Disruptions
Eugene James, Premium Member
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early can be devastating as well. Rather than spell doom and gloom, it is important to embrace disruption by combining current with novel technology.
According to Furr and Snow (2015), the “hybrid approach” is an effective way to deal with technological disruption. In essence a hybrid strategy is intended to serve as “stepping stones to survive and prosper in the next generation.” Hybrids combine different stages of disruption: mature, recent and emerging. For each stage a particular form of hybrid strategy exists and is defined by the type of market and customer needs:
  1. MATURE STAGE: In the mature phase of disruption,...
 

 
Examples of (Successful) Hybrid Innovation Strategy?
Rick Mueller, SIG Leader
Eugene, Christensen appears to embrace/endorse the...
 

 
Examples of Hybrid Innovation Strategy 1: Intel's Pentium P6 Processor
Eugene James, Premium Member
Thank you Rick for your comment. I agree that hybr...
 

 
Intel Disruptive Innovation Examples, But not Succesful
Rick Mueller, SIG Leader
Hi Eugene and thanks. Intel is a treasure trove of...
 

 
Examples of Hybrid Innovation Strategy 2: Microsoft's Surface Device
Eugene James, Premium Member
The world of computing does seem to offer a fertil...
 

 
Surface no Success in Hybrid Innovation Strategy
Rick Mueller, SIG Leader
Hi Eugene and thanks again. Surface is certainly a...
 

 
 

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