How to Find Innovative Ideas? (From Analogous Markets )
K.Narayana Moorthy, HR Consultant, India, Member
The ability to perceive similarities and analogies
is one of the most fundamental aspects of human cognition. It is crucial for recognition, classification, and learning, and it plays an important role in scientific discovery and creativity.
CREATIVITY is characterized by the ability to perceive the world in new ways, to find the hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.
INNOVATION includes all aspects of value creation in technologies, business models and improving processes and ways of working.
A key problem in using analogies for problem solving in innovation projects is to find the relevant analogies early in the process.
Different approaches to uncover innovative search for analogue solutions are:
1. SYSTEMATIC DEPTH OF SEARCH:This approach is to retrieve, evaluate and use analogies. It has different phases. First: Problem analyzing; Second: Using TRIZ Method to identify contradictions; Third: Integrating the views of customer and the problem.
2.WIDTH OF SEARCH-FORMAL PROCEDURE: Starting point is the knowledge of the project team. Activation of analogies with pat projects is fostered through brainstorming.
: This approach is structured and much formalized innovation technique. Lead Users are valuable in the innovation process. The company has to look for analogue areas.
4. TRIZ (Theory of Inventive Problem Solving)
is based upon the idea that all technical problems are already somehow solved. Data from patents was condensed into 40 principles to solve technical contradictions, 4 principles to solve physical contradictions, 76 generic solutions and basic laws for technical evolution.
5. BIONICS: It is an idea simulation tool used by researchers.