How to Find Innovative Ideas? From Analogous Markets...

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Disruptive Innovation > Best Practices > How to Find Innovative Ideas? From Analogous Markets...

How to Find Innovative Ideas? From Analogous Markets...
Anneke Zwart, Student (University), Netherlands, Premium Member
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree of novelty of solutions increases with the conceptual distance from the problem. They promote accessing exercise from so-called ‘analogous fields’, which means those fields that seem to be different at first sight but actually share similarities on a deep structural level. How can one find those fields and experts that actually are similar on this deep structural level? They give guidelines to find analogous fields and the experts in them: 1. ARTICULATING THE ESSENCE: before you start searching it is important to remove the unimportant details so that the structural levels of the problem can be clearly identified. Then it is important to provide a clear description of the actual problem, so that people with a conceptual dista (...) Read more? Sign up for free
 

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Rick Mueller, Professor, United States, SIG Leader
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How to Find Innovative Ideas? (From Analogous Markets )
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Rick Mueller
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