How to Find Innovative Ideas? From Analogous Markets...

12manage is looking for
MBA students.


 
Disruptive Innovation > Best Practices Log in

How to Find Innovative Ideas? From Analogous Markets...
Anneke Zwart, Student (University), Netherlands, Moderator
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree of novelty of solutions increases with the conceptual distance from the problem. They promote accessing exercise from so-called analogous fields, which means those fields that seem to be different at first sight but actually share similarities on a deep structural level. How can one find those fields and experts that actually are similar on this deep structural level? They give guidelines to find analogous fields and the experts in them:
1. ARTICULATING THE ESSENCE: before you start searching it is important to remove the unimportant details so that the structural levels of the prob...Sign up
 

 
Involving Ideas from Experts in Analogous Markets in Innovation
Rick Mueller, Professor, United States, SIG Leader
Anneke - great stuff, thanks so much!
I haven't yet read the entire article but I wanted to make sure that for those that want to find and downlo...Sign up
 

 
How to Find Innovative Ideas? (From Analogous Markets )
K.Narayana Moorthy, HR Consultant, India, Member
The ability to perceive similarities and analogies is one of the most fundamental as...Sign up
 

 
External Sources for Innovation Initiatives
Charles Alter, Consultant, United States, Member
Apple said the same thing years ago in their infamous Superbowl commercial: "Think Different" - grammatical error and all. In my experience thinking d...Sign up
 

 
 

Special Interest Group Leader
Rick Mueller
Professor

Disruptive Innovation
Summary
Forum

Best Practices
Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 23-1-2019. All names of their owners.