How to Find Innovative Ideas? From Analogous Markets...

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How to Find Innovative Ideas? From Analogous Markets...
Anneke Zwart, Student (University), Netherlands, Moderator
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree of novelty of solutions increases with the conceptual distance from the problem. They promote accessing exercise from so-called analogous fields, which means those fields that seem to be different at first sight but actually share similarities on a deep structural level. How can one find those fields and experts that actually are similar on this deep structural level? They give guidelines to find analogous fields and the experts in them:
1. ARTICULATING THE ESSENCE: before you start searching it is important to remove the unimportant details so that the structural levels of the prob...Sign up

Involving Ideas from Experts in Analogous Markets in Innovation
Rick Mueller, Professor, United States, SIG Leader
Anneke - great stuff, thanks so much!
I haven't yet read the entire article but I wanted to make sure that for those that want to find and downlo...Sign up

How to Find Innovative Ideas? (From Analogous Markets )
K.Narayana Moorthy, HR Consultant, India, Member
The ability to perceive similarities and analogies is one of the most fundamental as...Sign up

External Sources for Innovation Initiatives
Charles Alter, Consultant, United States, Member
Apple said the same thing years ago in their infamous Superbowl commercial: "Think Different" - grammatical error and all. In my experience thinking d...Sign up


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