How to Find Innovative Ideas? From Analogous Markets...

Disruptive Innovation
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Disruptive Innovation > Best Practices > How to Find Innovative Ideas? From Analogous Markets...

How to Find Innovative Ideas? From Analogous Markets...
Anneke Zwart, Student (University), Netherlands, Moderator
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree of novelty of solutions increases with the conceptual distance from the problem. They promote accessing exercise from so-called ‘analogous fields’, which means those fields that seem to be different at first sight but actually share simila... Read more? Sign up for free
 

 
Involving Ideas from Experts in Analogous Markets in Innovation
Rick Mueller, Professor, United States, SIG Leader
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How to Find Innovative Ideas? (From Analogous Markets )
K.Narayana Moorthy, HR Consultant, India, Member
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External Sources for Innovation Initiatives
Charles Alter, Consultant, United States, Member
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Special Interest Group Leader
Rick Mueller
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Disruptive Innovation
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Disruptive Innovation
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