Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

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Disruptive Innovation > Best Practices > Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
Rick Mueller, Professor, United States, SIG Leader
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally donít focus on entirely new, disruptive innovation. The thought I explored with him was making brand managers responsible for making some portion of each yearís sales come from markets which are entirely new to that industry. And whether (or not) this would be a good way to incorporate innovation initiatives which would necessarily have disruptive potential. Iíd be curious to know whether you believe this might be an effective way to incorporate disruptive innovation into the development mainstream of large, multi-brand corporations. Or do you see other, better ways to incorporate disruptive innovation as part of the management agenda? Thoughts? (...) Read more? Sign up for free
 

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Getting Management Attention for Disruptive Innovation
Charles Alter, Consultant, United States, Member
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Problem with Precise Definition of Disruptive Innovations
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Defining Disruptive Innovation
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Disruptive versus Sustainability - Personalities
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Perhaps It's Time to Redefine the Job
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Innovation You Can Sell
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Great Example in More Than One Way
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Disruptive Innovation is Client / Market Oriented
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The Role of Brand Managers in Disruptive Innovation
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Company Size Matters for Answering the Question
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Indeed Marketing Should Be Involved, But Held Responsible?
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Disruptive Innovation Responsibility
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Responsibility for both Disruptive and Sustaining Innovation
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Rick Mueller
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