Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

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Disruptive Innovation > Best Practices > Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
Rick Mueller, Professor, United States, SIG Leader
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally donít focus on entirely new, disruptive innovation.

The thought I explored with him was making brand managers responsible for making some portion of each yearís sales come from markets which are entirely new to that industry. And whether (or not) this would be a good way to incorporate innovation initiatives which would necessarily have disruptive potential.

Iíd be curious to know whether you believe this might be an effective way to incorporate disruptive innovation into the development mainstream of large, multi-brand corporations. Or do you see other, better ways to incorporate disruptive innovation as part of the management agenda?

Thoughts?
 

 
Getting Management Attention for Disruptive Innovation
Charles Alter, Consultant, United States, Member
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Problem with Precise Definition of Disruptive Innovations
jaymie , Manager, United States, Member
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Defining Disruptive Innovation
Rick Mueller, Professor, United States, SIG Leader
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Disruptive versus Sustainability - Personalities
Eyal Policar, Entrepreneur, Israel, Member
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Perhaps It's Time to Redefine the Job
Rick Mueller, Professor, United States, SIG Leader
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Innovation You Can Sell
Mark Fuller, Director, South Africa, Member
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Great Example in More Than One Way
Rick Mueller, Professor, United States, SIG Leader
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Disruptive Innovation is Client / Market Oriented
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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The Role of Brand Managers in Disruptive Innovation
Rick Mueller, Professor, United States, SIG Leader
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Company Size Matters for Answering the Question
Elizabeth Fowler, Student (MBA), United States, Member
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Indeed Marketing Should Be Involved, But Held Responsible?
Rick Mueller, Professor, United States, SIG Leader
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Disruptive Innovation Responsibility
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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Responsibility for both Disruptive and Sustaining Innovation
Rick Mueller, Professor, United States, SIG Leader
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Rick Mueller
Professor

Disruptive Innovation
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Best Practices


Disruptive Innovation
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