Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

Disruptive Innovation
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Disruptive Innovation > Best Practices

Rick Mueller, Professor, United States
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally donít focus on entirely new, disruptive innovation. The thought I explored with him was making brand managers responsible for making some portion of each yearís sales come from markets which are entirely new to that industry. And whether (or not) this would be a good way to incorporate innovation initiatives which would necessarily have disruptive potential. Iíd be curious to know whether you believe this might be an effective way to incorporate disruptive innovation into the development mainstream of large, multi-brand corporations. Or do you see other, better ways to incorporate disruptive innovation as part of the management agenda? Thoughts? (...) Read more? Sign up for free

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  Charles Alter, Consultant, United States
 

Getting Management Attention for Disruptive Innovation

The dilemma is that the skills that brand managers (...)

  Rick Mueller, Professor, United States
 

To what Degree Might Productive Efforts (and Initiatives) Be Diluted Through Political Posturing and Infighting?

Hi Charles and thanks so much for leading off this (...)

  jaymie
 

Problem with Precise Definition of Disruptive Innovations

In any organization, large and small, without a cl (...)

  Rick Mueller, Professor, United States
 

Defining Disruptive Innovation

Hi Jaymie and thanks and agreed. Note that the req (...)

  Eyal Policar, Entrepreneur, Israel
 

Disruptive versus Sustainability - Personalities

Is first and foremost about personalities. A disru (...)

  Rick Mueller, Professor, United States
 

Perhaps It's Time to Redefine the Job

Thanks Eyal, your concerns, similar to those of Ch (...)

  Mark Fuller, Director, South Africa
 

Innovation You Can Sell

Rick I agree with you entirely. I have used Value (...)

  Rick Mueller, Professor, United States
 

Great Example in More Than One Way

Hi Mark and thanks! I think the Yellow Tail wine e (...)

  Gandhi Heryanto, Management Consultant, Indonesia
 

Disruptive Innovation is Client / Market Oriented

The term Disruptive innovation was first populariz (...)

  Rick Mueller, Professor, United States
 

The Role of Brand Managers in Disruptive Innovation

Yes Gandhi, that is the Disruptive Innovation topi (...)

  Elizabeth Fowler, Student (MBA), United States
 

Company Size Matters for Answering the Question

I agree with @, a marketing person might be better (...)

  Rick Mueller, Professor, United States
 

Indeed Marketing Should Be Involved, But Held Responsible?

Hi Elizabeth and thanks, size does matter, but in (...)

  Gandhi Heryanto, Management Consultant, Indonesia
 

Disruptive Innovation Responsibility

Rick, as an alternative of Christensenís recommend (...)

  Rick Mueller, Professor, United States
 

Responsibility for both Disruptive and Sustaining Innovation

Hi Gandhi and thanks for the opportunity to make i (...)

 
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Summary
Forum
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Breakthrough versus Disruptive Innovation
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Leadership Skills / Approaches for Successful Innovation
Paradigmatic Changes Require Re-orientation of Ones World Views
The Resources-Processes-Values (RPV) Framework
Are Clayton Christensenís Disruptive Innovation Characteristics Useful in Practice?
Better Input from Consumers Needed for Disruptive Innovation
Leapfrogging Technologies by Developing Countries
The Word 'Disruptive' in Disruptive Innovation
What is Disruptive Innovation Exactly? Definition
Distinguishing Three Types of Innovation
Is Disruptive Innovation Radical?
Special Interest Group Leader
Rick Mueller
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Disruptive Innovation
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