Ways to Incorporate Disruptive Innovation as Part of the Management Agenda

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A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally don’t focus on entirely new, disruptive innovation. The thought I explored with him was making brand managers responsible for making some portion of each year’s sales come from markets which are entirely new to that industry. And whether (or not) this would be a good way to incorporate innovation initiatives which would necessarily have disruptive potential. I’d be curious to know whether you believe this might be an effective way to incorporate disruptive innovation into the development mainstream of large, multi-brand corporations. Or do you see other, better ways to incorporate disruptive innovation as part of the management agenda? Thoughts? (...) Read more? Sign up for free

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		Getting Management Attention for Disruptive Innovation Charles Alter, Consultant, United States, Member
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		To what Degree Might Productive Efforts (and Initiatives) Be Diluted Through Political Posturing and Infighting? Rick Mueller, Professor, United States, SIG Leader
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		Problem with Precise Definition of Disruptive Innovations jaymie
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		Defining Disruptive Innovation Rick Mueller, Professor, United States, SIG Leader
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		Disruptive versus Sustainability - Personalities Eyal Policar, Entrepreneur, Israel, Member
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		Perhaps It's Time to Redefine the Job Rick Mueller, Professor, United States, SIG Leader
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		Innovation You Can Sell Mark Fuller, Director, South Africa, Member
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		Great Example in More Than One Way Rick Mueller, Professor, United States, SIG Leader
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		Disruptive Innovation is Client / Market Oriented Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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		The Role of Brand Managers in Disruptive Innovation Rick Mueller, Professor, United States, SIG Leader
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		Company Size Matters for Answering the Question Elizabeth Fowler, Student (MBA), United States, Member
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		Indeed Marketing Should Be Involved, But Held Responsible? Rick Mueller, Professor, United States, SIG Leader
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		Disruptive Innovation Responsibility Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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		Responsibility for both Disruptive and Sustaining Innovation Rick Mueller, Professor, United States, SIG Leader
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