Is Cirque du Soleil the iPhone or the Seiko of Circus?

Disruptive Innovation
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Disruptive Innovation > Best Practices

Rick Mueller, Professor, United States
An I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of CircusÖ Letís take a look first at the difference between the iPhone and a (Seiko) quartz watch: Given that the quartz watch forced the Swiss to relinquish their dominance in timepieces (fortunately there wasnít anything to keep them from moving into the jewelry market) - one might think of the quartz watch as Disruptive. But while quartz was clearly Disruptive to the Swiss watch industry, was it also Disruptive in the sense conveyed through ? I would submit that with QUARTZ, the basic timekeeping paradigm did not change - quartz simply improved the ability to keep accurate time for those who would be wearing and using a watch anyway. As such, it should not have been too much of a surprise when shortly thereafter cell phones (the old fashioned kind) were able to handily displace the wristwatch from being the dominant means of telling time, whether someone was wearing a wat (...) Read more? Sign up for free

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  Ted Nagengast, Management Consultant, United States
 

What Once Was is no Longer

Cirque du Soleil was a disruptive innovation when (...)

  otacilio moreira, CEO, Brazil
 

What Once was Disruptive Innovation no Longer is

I fully agree with Ted. Nowadays it isn't innovati (...)

  Guillermo Aldunate, CxO / Board, Chile
 

Cirque du Soleil Resembles Seiko

@: concise and clear, Ted says it all. Cirque du S (...)

  Uche Ugorji, Manager, Nigeria
 

Fresh and Innovative

Well, I beg to differ a little bit. The circus isn (...)

  Germaine Salvador, Professor, Philippines
 

Cirque du Soleil was a Disruptive Innovation

Cirque du Soleil was a disruptive innovation, so w (...)

  Miguel Fernandes, Manager
 

Cirque du Soleil not Disruptive

I guess disruptive innovation, by definition, has (...)

 
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Rick Mueller
Professor

Disruptive Innovation
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