Is Cirque du Soleil the iPhone or the Seiko of Circus?

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Disruptive Innovation > Best Practices > Is Cirque du Soleil the iPhone or the Seiko of Circus?

Is Cirque du Soleil the iPhone or the Seiko of Circus?
Rick Mueller, Professor, United States, SIG Leader

An I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of CircusÖ Letís take a look first at the difference between the iPhone and a (Seiko) quartz watch: Given that the quartz watch forced the Swiss to relinquish their dominance in timepieces (fortunately there wasnít anything to keep them from moving into the jewelry market) - one might think of the quartz watch as Disruptive. But while quartz was clearly Disruptive to the Swiss watch industry, was it also Disruptive in the sense conveyed through ? I would submit that with QUARTZ, the basic timekeeping paradigm did not change - quartz simply improved the ability to keep accurate time for those who would be wearing and using a watch anyway. As such, it should not have been too much of a surprise when shortly thereafter cell phones (the old fashioned kind) were able to handily displace the wristwatch from being the dominant means of telling time, whether someone was wearing a wat (...) Read more? Sign up for free
 

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Ted Nagengast, Management Consultant, United States, Member

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What Once was Disruptive Innovation no Longer is
otacilio moreira, CEO, Brazil, Member

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Cirque du Soleil Resembles Seiko
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Cirque du Soleil not Disruptive
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Special Interest Group Leader
Rick Mueller
Professor

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