Is Cirque du Soleil the iPhone or the Seiko of Circus?

Disruptive Innovation > Forum > Is Cirque du Soleil the iPhone or the Seiko of Circus?

Is Cirque du Soleil the iPhone or the Seiko of Circus?
Rick Mueller, Professor, United States, SIG Leader
An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of CircusÖ

Letís take a look first at the difference between the iPhone and a (Seiko) quartz watch: Given that the quartz watch forced the Swiss to relinquish their dominance in timepieces (fortunately there wasnít anything to keep them from moving into the jewelry market) - one might think of the quartz watch as Disruptive. But while quartz was clearly Disruptive to the Swiss watch industry, was it also Disruptive in the sense conveyed through Christensenís observations?

I would submit that with QUARTZ, the basic timekeeping paradigm did not change - quartz simply improved the ability to keep accurate time for those who would be wearing and using...Sign up

What Once Was is no Longer
Ted Nagengast, Management Consultant, United States, Member
Cirque du Soleil was a disruptive innovation when it first came out and it did reinvent the category because of the creative way it merged traditional...Sign up

What Once was Disruptive Innovation no Longer is
otacilio moreira, CEO, Brazil, Member
I fully agree with Ted. Nowadays it isn't innovation anymore.
But, don't forget that real innovators (differently from followers and laggards) ar...Sign up

Cirque du Soleil Resembles Seiko
Guillermo Aldunate, CxO / Board, Chile, Member
@Ted Nagengast: concise and clear, Ted says it all. Cirque du Soleil was very innovative on 2000, but has no more t...Sign up

Fresh and Innovative
Uche Ugorji, Manager, Nigeria, Member
Well, I beg to differ a little bit. The circus isnít a popular entertainment piece here in Nigeria, which is said to have a population of over 170 mil...Sign up

Cirque du Soleil was a Disruptive Innovation
Germaine Salvador, Professor, Philippines, Member
Cirque du Soleil was a disruptive innovation, so were Seiko and the iPhone. But as any disruptive innovation, it becomes mainstream or the norm, as co...Sign up

Cirque du Soleil not Disruptive
Miguel Fernandes, Manager, Member
I guess disruptive innovation, by definition, has to create a new market, it does not just show up at the margins of existing products and services. F...Sign up

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Rick Mueller

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