Disruptive Innovation more about Empowerment than Entitlement
Rick Mueller, Professor, United States, SIG Leader
Hi Luisa, I believe we might all agree that consumption will be constrained by resources and priorities, but might I suggest a minor but meaningful change to the axiom to make it more specific to what I perceive to be the Christensenís doctrine on Disruptive Innovation?
I'd like to propose that Disruptive Innovation might be most effectively characterized as the development and deployment of products and services which allow consumers to ACCOMPLISH more rather than simply CONSUME more.
Clearly for commercial success that accomplishment must be something that many would have been kept from, perhaps not even considered possible before the introduction of a Disruptive Innovation.
It is precisely (I believe) the sense of empowerment rather than entitlement that sets Disruptive Innovation apart from the great bulk of other innovation.