Better Input from Consumers Needed for Disruptive Innovation




Disruptive Innovation
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Luisa Pineda Martinez
Guatemala

Better Input from Consumers Needed for Disruptive Innovation

Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation?
A little prudence must be used in terms of consumption, since there are different interests in technological innovations, i.e. basic priorities. The consumer needs to give input in order to access innovations. We must deploy and expand on what allows consumers to consume.
Please comment and contribute your ideas, thank you.
 

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Rick Mueller
Professor, United States
 

Disruptive Innovation more about Empowerment than Entitlement

Hi Luisa, I believe we might all agree that consumption will be constrained by resources and priorities, but might I suggest a minor but meaningful change to the axiom to make it more specific to what I perceive to be the Christensenís doctrine on Disruptive Innovation?

I'd like to propose that Disruptive Innovation might be most effectively characterized as the development and deployment of products and services which allow consumers to ACCOMPLISH more rather than simply CONSUME more.

Clearly for commercial success that accomplishment must be something that many would have been kept from, perhaps not even considered possible before the introduction of a Disruptive Innovation.

It is precisely (I believe) the sense of empowerment rather than entitlement that sets Disruptive Innovation apart from the great bulk of other innovation.

Thoughts?

 
1
Think Disruptive
Business Consultant, United States
 

Disruption is Neutral on Consumption

Disruption often enables lower levels of consumption, while simultaneously opening the market for wi... Sign up

   

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