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The Word 'Disruptive' in Disruptive Innovation

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Disruptive Innovation
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Dr. Alan Williams
Professor, Thailand

The Word 'Disruptive' in Disruptive Innovation

I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will capture very strong attention from potential buyers, perhaps quickly gain a large market share or massively increase market share then is 'disruptive' an appropriate / easy to understand clear descriptor?
Further, it might be argued that the word 'disruptive looks like 'destructive' which has a strong negative connotation. I believe disruptive innovation is not a negative scenario.
So again: is the word 'disruptive' the appropriate word?
 

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1
Ivo Frielink
Netherlands
 

The Meaning of the Word DISRUPTIVE

I would argue that it is not so much the word disruptive that is the issue with disruptive innovation. The issue I feel is that almost everything in terms of rapid market change and new entrants is called disruptive innovation (Uber, whats app you name it). I would like to suggest we should only use this term if we want to point Clayton Christensen's theory on this topic. This would "clean up" the discussion on innovation and eradicate disruption as a buzz word.
The negative association with disruptive (like destructive) is to some extend correct, I feel. And indeed from the point of view of the incumbent(s) this form of disruption is truly destructive.

 
3
Rick Mueller
Professor, United States
 

Background of the Term DISRUPTIVE

In an article in the New Yorker (which is a remarkably cognizant recapitualization of how and on wha... Sign up

 

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topic List of Disruptive Technologies
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topic How to Sustain Disruptive Innovation?
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topic Examples of Disruptive Innovation
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More on Disruptive Innovation:
Summary
Discussion Topics
topic Innovation Strategy: the Three Horizons of Growth (McKinsey)
topic The Jobs to be Done Approach (JTBD) and Disruptive Innovation
topic Disruptive versus Incremental Innovation
topic Disruptive Innovation: Product versus Platform
topic Tips for Innovation Strategy
topic Strategic Options for Old-Technology Firms
topic Diversity of Perspective is Key to Disruptive Innovation
topic List of Disruptive Technologies
topic How can Incumbents (Established Corporates) Respond to Disruptors?
topic How to Develop Disruptive Innovation Skills?
topic Timing is Important to Make an Innovative Idea Disruptive
topic How to Find Innovative Ideas? From Analogous Markets...
topic Three Types of Innovation (Christensen)
topic WHAT is Being Innovated? The 4 Ps of Innovation
topic Is Disruptive Innovation Radical? is it a Breakthrough?
topic Disruptive Innovation: What Causes the Creative Leap?
topic How to Sustain Disruptive Innovation?
topic Leadership Skills / Approaches for Successful Innovation
topic Innovation Ideas in Economic Slowdowns
topic The Hybrid Innovation Approach to Technological Innovation
topic Examples of Disruptive Innovation
topic Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
🔥 The Six Ds of Exponential Technologies (Diamandis)
👀The Word 'Disruptive' in Disruptive Innovation
topic What is Disruptive Innovation Exactly? Definition
topic Comparison Disruptive Innovation versus Blue Ocean Strategy
topic Slow Innovation: PROs, CONs and Tips
topic Disruptive Innovation and Public Sector Organisations
topic Innovation in Developing Countries (Leapfrogging)
topic Is Value Innovation Equal to Disruptive Innovation?
topic Why is Disruptive Innovation Difficult?
topic Is Consumption Needed for Disruptive Innovation?
Special Interest Group

SIG Leader

Do you know a lot about Disruptive Innovation? Become our SIG Leader

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Disruptive Innovation
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