The Meaning of the Word DISRUPTIVE
Ivo Frielink, Netherlands, Member
I would argue that it is not so much the word disruptive that is the issue with disruptive innovation. The issue I feel is that almost everything in terms of rapid market change and new entrants is called disruptive innovation (Uber, whats app you name it). I would like to suggest we should only use this term if we want to point Clayton Christensen's theory on this topic. This would "clean up" the discussion on innovation and eradicate disruption as a buzz word.
The negative association with disruptive (like destructive) is to some extend correct, I feel. And indeed from the point of view of the incumbent(s) this form of disruption is truly destructive.