The Word 'Disruptive' in Disruptive Innovation


 
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The Word 'Disruptive' in Disruptive Innovation
Dr. Alan Williams, Professor, Thailand, Member
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will capture very strong attention from potential buyers, perhaps quickly gain a large market share or massively increase market share then is 'disruptive' an appropriate / easy to understand clear descriptor?
Further, it might be argued that the word 'disruptive looks like 'destructive' which has a strong negative connotation. I believe disruptive innovation is not a negative scenario.
So again: is the word 'disruptive' the appropriate word?...Sign up
 

 
The Meaning of the Word DISRUPTIVE
Ivo Frielink, Netherlands, Member
I would argue that it is not so much the word disruptive that is the issue with disruptive innovation. The issue I feel is that almost everything in t...Sign up
 

 
Background of the Term DISRUPTIVE
Rick Mueller, Professor, United States, SIG Leader
In an article in the New Yorker (which is a...Sign up
 

   
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