The Word 'Disruptive' in Disruptive Innovation


 
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The Word 'Disruptive' in Disruptive Innovation
Dr. Alan Williams, Professor, Thailand, Member
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will capture very strong attention from potential buyers, perhaps quickly gain a large market share or massively increase market share then is 'disruptive' an appropriate / easy to understand clear descriptor?
Further, it might be argued that the word 'disruptive looks like 'destructive' which has a strong negative connotation. I believe disruptive innovation is not a negative scenario.
So again: is the word 'disruptive' the appropriate word?...Register
 

 
The Meaning of the Word DISRUPTIVE
Ivo Frielink, Netherlands, Member
I would argue that it is not so much the word disruptive that is the issue with disruptive innovation. The issue I feel is that almost everything in t...
 

 
Background of the Term DISRUPTIVE
Rick Mueller, Student (University), United States, SIG Leader
In an article in the New Yorker (which is a...
 

 















 


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