The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will capture very strong attention from potential buyers, perhaps quickly gain a large market share or massively increase market share then is 'disruptive' an appropriate / easy to understand clear descriptor?
Further, it might be argued that the word 'disruptive looks like 'destructive' which has a strong negative connotation. I believe disruptive innovation is not a negative scenario.
So again: is the word 'disruptive' the appropriate word?