How to Sustain Disruptive Innovation?

Disruptive Innovation
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Ade Tola, United Kingdom

How to Sustain Disruptive Innovation?

After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regular incremental innovation do?


Sabareeshan C.K., India

Cycles of Disruptive Innovation

I guess the only way to sustain a disruptive innovation would be to follow up with CYCLES of disruption innovation. Incremental improvement may not be adequate as the COMPETITION would probably become disruptively innovative as well.

Martin Lekoski, Slovakia

It Depends on the Innovation and the Competition

The person who invented the wheel is long forgotten, and yet his/her innovation has changed many markets.
Sustaining a position is not that hard if you have the PROPER MARKETING to remind people that you came with the innovation first.
But then it all depends on the innovation and the participants in the market. If the innovation is too radical, other participants will either adapt to the change and come up with their own solutions, or they will simply leave the market.

Errol Francke
Management Consultant, South Africa

Sustaining Disruptive Innovation Through Business Model Innovation

In my view disruptive innovation (ironically, like any other innovation) also needs to be supported ... Sign up

Manager, Zambia

Disruption is Unsustainable

Disruption is by definition unsustainable. It changes the market, so that it must find a new equilib... Sign up

Len Pretorius
Project Manager, South Africa

Sustaining a Disruptive Technology & Innovation [DTI]

By definition a DTI is disruptive for as long as it maintains being disruptive to existing, or new p... Sign up

Rick Mueller
Professor, United States

Re-Disruption Recurs Seldom Quickly Within a Given Industry

Albert Willemsen's answer is closest to being correct (and quite insightful actually). One is seldom... Sign up

Sandy Szilage
United States

No Sustained Position and Growth

In my opinion, a sustainable position and growth are temporary concepts in current volatile global m... Sign up

Miguel Fernandez
Business Consultant, Paraguay

How to Sustain Disruptive Innovation

I agree with Sandy... a combination of motivation and luck is required... The motivation is associat... Sign up

CEO, France

Sustained Disruptive Innovation by Kaizen

Kaizen (or incremental innovation) is the loam of disruptive innovation. It creates a stimulating at... Sign up

Manager, United States

Sustained Disruption Requires Willingness to Cannibalize

The only way to sustain a disruptive cycle is to be willing to cannibalize your own business model. ... Sign up

Mach Yam

Sustaining what is no Longer Novel or Continually and Fundamentally Surprise the Market?

Once the market and competition have reacted and responded to the disruptive innovation, is it still... Sign up

Paul Hug
Student (MBA), Switzerland

Build your Own Disruptor

I think, the only way that works is to found a new organization that competes the old business using... Sign up

Bennett Alexander

Innovation is not Always Disruptive But Disruption Requires Innovation

Evolution of technologies and related practices are expected within the Technology Space (TS). - Fr... Sign up

Michael Chin
Business Consultant, Singapore

Disruptive Innovation Might Be Sustainable

To sustain it, you need to a have pipeline of disruptive ideas. This is where the challenge lies - f... Sign up

Bennett Alexander

Disruptive Innovation Might not Be Sustainable

If the industry as a whole is unable to respond to the DI, this could lead to a condition of enterpr... Sign up

HR Consultant, Netherlands

Sustain New Innovations by Implementing a 'Do Different Culture'

A sustained position and growth is mostly connected to COLLECTIVE BEHAVIORS that form the CULTURE wh... Sign up

Suman Bhattacharya
Management Consultant, India

Just Hold your Postion Till Next Cycle of Disruption Kills You

If you gain entry in a new market through DI, I guess that the best approach would be to sustain and... Sign up

pierre bernard, United Kingdom

Sustain Growth After Disruptive Innovation

From the history of innovation in the hard drive industry, I identify 3 facts: 1. A successful disr... Sign up

Larry Fisher

Disruptive Innovation Over a Longer Time Frame

In my opinion, disruptive innovations may be more broadly received and with greater profitability wh... Sign up

Rahamathulla Mohamed Rawther
HR Consultant, United Arab Emirates

Customer Service and Continuous Innovation

To sustain the initial impact, management must ensure: 1. CUSTOMER SERVICE and feedback are fully r... Sign up

Purna Chandra
Business Consultant, India

Innovation Strategy of the Business

A business comes into existence with a vision and can survive and grow if its product & service offe... Sign up

Professor, Colombia

Measuring Innovation Like HYPE Cycles

I suggest to use the dynamics of HYPE CYCLES: - First the evaluation with the early adoption (at ma... Sign up

CEO, Brazil

Powerful Leadership is Mandatory to Disruptive Innovation

I believe that a POWERFUL LEADER is mandatory to maintain the risks, costs and energy that are neces... Sign up

Dr. Luis De La Cruz
Professor, United States

First Mover Leverage of the Disruptive Innovator

Discontinuous or disruptive innovation provides a level of customer value far exceeding what has bee... Sign up

Alex Cristescu, Canada

There is No Such Thing as Sustained Disruptive Innovation

Hello gents, from all the answers I did read it appears that none of them are tuned up with the true... Sign up

Majoyeogbe Samson
CEO, Nigeria

How to Sustain a Disruptive Innovation?

It's all about being consistent in understanding the market trend and needs by driving towards achie... Sign up


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