How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regular incremental innovation do?
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Welcome to the Disruptive Innovation best practices. The topic being discussed here is: "How to Sustain Disruptive Innovation?".
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Sabareeshan C.K., India
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Cycles of Disruptive Innovation
I guess the only way to sustain a disruptive innovation would be to follow up with CYCLES of disruption innovation. Incremental improvement may not be adequate as the COMPETITION would probably become disruptively innovative as well.
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Martin Lekoski, Slovakia
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It Depends on the Innovation and the Competition
The person who invented the wheel is long forgotten, and yet his/her innovation has changed many markets.
Sustaining a position is not that hard if you have the PROPER MARKETING to remind people that you came with the innovation first.
But then it all depends on the innovation and the participants in the market. If the innovation is too radical, other participants will either adapt to the change and come up with their own solutions, or they will simply leave the market.
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pierre bernard, United Kingdom
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Sustain Growth After Disruptive Innovation
From the history of innovation in the hard drive industry, I identify 3 facts:
1. A successful disr... Sign up
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Alex Cristescu, Canada
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There is No Such Thing as Sustained Disruptive Innovation
Hello gents, from all the answers I did read it appears that none of them are tuned up with the true... Sign up
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