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How to Sustain Disruptive Innovation?
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Disruptive Innovation
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10
Ade Tola, United Kingdom

How to Sustain Disruptive Innovation?

After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regular incremental innovation do?
 

Rating
 
3
Sabareeshan C.K., India
 

Cycles of Disruptive Innovation

I guess the only way to sustain a disruptive innovation would be to follow up with CYCLES of disruption innovation. Incremental improvement may not be adequate as the COMPETITION would probably become disruptively innovative as well.

 
2
Martin Lekoski, Slovakia
 

It Depends on the Innovation and the Competition

The person who invented the wheel is long forgotten, and yet his/her innovation has changed many markets.
Sustaining a position is not that hard if you have the PROPER MARKETING to remind people that you came with the innovation first.
But then it all depends on the innovation and the participants in the market. If the innovation is too radical, other participants will either adapt to the change and come up with their own solutions, or they will simply leave the market.

 
6
Errol Francke
Management Consultant, South Africa
 

Sustaining Disruptive Innovation Through Business Model Innovation

In my view disruptive innovation (ironically, like any other innovation) also needs to be supported ... Sign up

 
2
Willemsen
Manager, Zambia
 

Disruption is Unsustainable

Disruption is by definition unsustainable. It changes the market, so that it must find a new equilib... Sign up

 
0
Len Pretorius
Project Manager, South Africa
 

Sustaining a Disruptive Technology & Innovation [DTI]

By definition a DTI is disruptive for as long as it maintains being disruptive to existing, or new p... Sign up

 
1
Rick Mueller
Professor, United States
 

Re-Disruption Recurs Seldom Quickly Within a Given Industry

Albert Willemsen's answer is closest to being correct (and quite insightful actually). One is seldom... Sign up

 
2
Sandy Szilage
United States
 

No Sustained Position and Growth

In my opinion, a sustainable position and growth are temporary concepts in current volatile global m... Sign up

 
4
Miguel Fernandez
Business Consultant, Paraguay
 

How to Sustain Disruptive Innovation

I agree with Sandy... a combination of motivation and luck is required... The motivation is associat... Sign up

 
1
Langlois
CEO, France
 

Sustained Disruptive Innovation by Kaizen

Kaizen (or incremental innovation) is the loam of disruptive innovation. It creates a stimulating at... Sign up

 
0
werkman
Manager, United States
 

Sustained Disruption Requires Willingness to Cannibalize

The only way to sustain a disruptive cycle is to be willing to cannibalize your own business model. ... Sign up

 
3
Mach Yam
Singapore
 

Sustaining what is no Longer Novel or Continually and Fundamentally Surprise the Market?

Once the market and competition have reacted and responded to the disruptive innovation, is it still... Sign up

 
1
Paul Hug
Student (MBA), Switzerland
 

Build your Own Disruptor

I think, the only way that works is to found a new organization that competes the old business using... Sign up

 
1
Bennett Alexander, South Africa
 

Innovation is not Always Disruptive But Disruption Requires Innovation

Evolution of technologies and related practices are expected within the Technology Space (TS). - Fr... Sign up

 
1
Michael Chin
Business Consultant, Singapore
 

Disruptive Innovation Might Be Sustainable

To sustain it, you need to a have pipeline of disruptive ideas. This is where the challenge lies - f... Sign up

 
0
Bennett Alexander, South Africa
 

Disruptive Innovation Might not Be Sustainable

If the industry as a whole is unable to respond to the DI, this could lead to a condition of enterpr... Sign up

 
4
Brilman
HR Consultant, Netherlands
 

Sustain New Innovations by Implementing a 'Do Different Culture'

A sustained position and growth is mostly connected to COLLECTIVE BEHAVIORS that form the CULTURE wh... Sign up

 
2
Suman Bhattacharya
Management Consultant, India
 

Just Hold your Postion Till Next Cycle of Disruption Kills You

If you gain entry in a new market through DI, I guess that the best approach would be to sustain and... Sign up

 
1
pierre bernard, United Kingdom
 

Sustain Growth After Disruptive Innovation

From the history of innovation in the hard drive industry, I identify 3 facts: 1. A successful disr... Sign up

 
1
Larry Fisher
CEO
 

Disruptive Innovation Over a Longer Time Frame

In my opinion, disruptive innovations may be more broadly received and with greater profitability wh... Sign up

 
1
Rahamathulla Mohamed Rawther
HR Consultant, United Arab Emirates
 

Customer Service and Continuous Innovation

To sustain the initial impact, management must ensure: 1. CUSTOMER SERVICE and feedback are fully r... Sign up

 
0
Purna Chandra
Business Consultant, India
 

Innovation Strategy of the Business

A business comes into existence with a vision and can survive and grow if its product & service offe... Sign up

 
1
ANDRES RAMOS
Professor, Colombia
 

Measuring Innovation Like HYPE Cycles

I suggest to use the dynamics of HYPE CYCLES: - First the evaluation with the early adoption (at ma... Sign up

 
1
Denilson
CEO, Brazil
 

Powerful Leadership is Mandatory to Disruptive Innovation

I believe that a POWERFUL LEADER is mandatory to maintain the risks, costs and energy that are neces... Sign up

 
1
Dr. Luis De La Cruz
Professor, United States
 

First Mover Leverage of the Disruptive Innovator

Discontinuous or disruptive innovation provides a level of customer value far exceeding what has bee... Sign up

 
2
Alex Cristescu, Canada
 

There is No Such Thing as Sustained Disruptive Innovation

Hello gents, from all the answers I did read it appears that none of them are tuned up with the true... Sign up

 
1
Majoyeogbe Samson
CEO, Nigeria
 

How to Sustain a Disruptive Innovation?

It's all about being consistent in understanding the market trend and needs by driving towards achie... Sign up

 

More on Disruptive Innovation:
Summary
Discussion Topics
topic Innovation Strategy: the Three Horizons of Growth (McKinsey)
topic The Jobs to be Done Approach (JTBD) and Disruptive Innovation
topic Disruptive versus Incremental Innovation
topic Disruptive Innovation: Product versus Platform
topic Tips for Innovation Strategy
topic Strategic Options for Old-Technology Firms
topic Diversity of Perspective is Key to Disruptive Innovation
topic List of Disruptive Technologies
topic How can Incumbents (Established Corporates) Respond to Disruptors?
topic How to Develop Disruptive Innovation Skills?
topic Timing is Important to Make an Innovative Idea Disruptive
topic How to Find Innovative Ideas? From Analogous Markets...
topic Three Types of Innovation (Christensen)
topic WHAT is Being Innovated? The 4 Ps of Innovation
topic Is Disruptive Innovation Radical? is it a Breakthrough?
topic Disruptive Innovation: What Causes the Creative Leap?
👀How to Sustain Disruptive Innovation?
topic Leadership Skills / Approaches for Successful Innovation
topic Innovation Ideas in Economic Slowdowns
topic The Hybrid Innovation Approach to Technological Innovation
topic Examples of Disruptive Innovation
topic Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
🔥 The Six Ds of Exponential Technologies (Diamandis)
topic The Word 'Disruptive' in Disruptive Innovation
topic What is Disruptive Innovation Exactly? Definition
topic Comparison Disruptive Innovation versus Blue Ocean Strategy
topic Slow Innovation: PROs, CONs and Tips
topic Disruptive Innovation and Public Sector Organisations
topic Innovation in Developing Countries (Leapfrogging)
topic Is Value Innovation Equal to Disruptive Innovation?
topic Why is Disruptive Innovation Difficult?
topic Is Consumption Needed for Disruptive Innovation?
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More on Disruptive Innovation:
Summary
Discussion Topics
topic Innovation Strategy: the Three Horizons of Growth (McKinsey)
topic The Jobs to be Done Approach (JTBD) and Disruptive Innovation
topic Disruptive versus Incremental Innovation
topic Disruptive Innovation: Product versus Platform
topic Tips for Innovation Strategy
topic Strategic Options for Old-Technology Firms
topic Diversity of Perspective is Key to Disruptive Innovation
topic List of Disruptive Technologies
topic How can Incumbents (Established Corporates) Respond to Disruptors?
topic How to Develop Disruptive Innovation Skills?
topic Timing is Important to Make an Innovative Idea Disruptive
topic How to Find Innovative Ideas? From Analogous Markets...
topic Three Types of Innovation (Christensen)
topic WHAT is Being Innovated? The 4 Ps of Innovation
topic Is Disruptive Innovation Radical? is it a Breakthrough?
topic Disruptive Innovation: What Causes the Creative Leap?
👀How to Sustain Disruptive Innovation?
topic Leadership Skills / Approaches for Successful Innovation
topic Innovation Ideas in Economic Slowdowns
topic The Hybrid Innovation Approach to Technological Innovation
topic Examples of Disruptive Innovation
topic Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
🔥 The Six Ds of Exponential Technologies (Diamandis)
topic The Word 'Disruptive' in Disruptive Innovation
topic What is Disruptive Innovation Exactly? Definition
topic Comparison Disruptive Innovation versus Blue Ocean Strategy
topic Slow Innovation: PROs, CONs and Tips
topic Disruptive Innovation and Public Sector Organisations
topic Innovation in Developing Countries (Leapfrogging)
topic Is Value Innovation Equal to Disruptive Innovation?
topic Why is Disruptive Innovation Difficult?
topic Is Consumption Needed for Disruptive Innovation?
Special Interest Group

SIG Leader

Do you know a lot about Disruptive Innovation? Become our SIG Leader
Knowledge Center

Disruptive Innovation
Knowledge Center


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