|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
|
|
WHAT is Being Innovated? The 4 Ps of Innovation
Maurits de Jonge, Student (University), Netherlands, Premium Member
|
There are actually 4 things or objects that one can innovate:
- PRODUCT/SERVICE: Product innovation improves or changes the actual things (products or services) that an organization sells/offers. An example of product innovation is: the many improvements in computers or smart phones.
- PROCESS: Process innovation improves or changes the ways in which these products or services are manufactured or delivered. An example of process innovation is the use of robots to assemble cars in the automotive industry.
- POSITION: Position innovation improves or changes the context in which the products/services are presented to potential customers.
- PARADIGM: Paradigm innovation improves or changes the underlying mental models of what the organization does and what is its purpose or mission.
All of these 4 innovation obje (...) Read more? Sign up for free
|
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
|
Rick Mueller