WHAT is Being Innovated? The 4 Ps of Innovation

Disruptive Innovation
Knowledge Center


New Topic

Maurits de Jonge
Lawyer, Netherlands

WHAT is Being Innovated? The 4 Ps of Innovation

There are actually 4 things or objects that one can innovate:
  1. PRODUCT/SERVICE: Product innovation improves or changes the actual things (products or services) that an organization sells/offers. An example of product innovation is: the many improvements in computers or smart phones.
  2. PROCESS: Process innovation improves or changes the ways in which these products or services are manufactured or delivered. An example of process innovation is the use of robots to assemble cars in the automotive industry.
  3. POSITION: Position innovation improves or changes the context in which the products/services are presented to potential customers.
  4. PARADIGM: Paradigm innovation improves or changes the underlying mental models of what the organization does and what is its purpose or mission.
All of these 4 innovation objects can be improved either in a radical way (discontinuous, disruptive) or in an incremental way (step by step, continuous).

Start a new forum topic


More on Disruptive Innovation
Disruptive Change and HR
WHAT is Being Innovated? The 4 Ps of Innovation
Leadership and Taking Action
Timing is Important to Make an Innovative Idea Disruptive
Asymmetric Innovation
🔥Innovation Ideas in Economic Slowdowns
Business Model Innovation
Disruptive Innovation or Improved Technology?
Slow Innovation: PROs, CONs and Tips
A Disruptive Innovation Questions what we Don't Know
Blue/Innovate and Red/Disrupt
Comparison Disruptive Innovation versus Blue Ocean Strategy
Disruptive Innovation and Public Sector Organisations
Disruptive Innovation: What Causes the Creative Leap?
Is Value Innovation Disruptive Innovation?
Leadership Skills / Approaches for Successful Innovation
Paradigmatic Changes Require Re-orientation of Ones World Views
The Resources-Processes-Values (RPV) Framework
Are Clayton Christensenís Disruptive Innovation Characteristics Useful in Practice?
Better Input from Consumers Needed for Disruptive Innovation
Leapfrogging Technologies by Developing Countries
The Word 'Disruptive' in Disruptive Innovation
What is Disruptive Innovation Exactly? Definition
Distinguishing Three Types of Innovation
Is Disruptive Innovation Radical?
Breakthrough versus Disruptive Innovation
Best Practices
Innovation Strategy: The Three Horizons of Growth (McKinsey)
Disruptive versus Incremental Innovation
Disruptive Innovation: Product versus Platform
The Jobs to be Done Approach (JTBD) and Disruptive Innovation
Strategic Options for Old-Technology Firms
Impact of the New Technology
Tips for Innovation Strategy
Typical Disruptive Technologies
How to Develop Disruptive Innovation Skills?
Diversity of Perspective is Key to Disruptive Innovation
How to Find Innovative Ideas? From Analogous Markets...
How to Sustain Disruptive Innovation?
Is Cirque du Soleil the iPhone or the Seiko of Circus?
Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
The Hybrid Innovation Approach to Manage Technological Disruptions
Special Interest Group

Are you interested in Disruptive Innovation? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Disruptive Innovation
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 24-6-2021. All names ô of their owners.