Blue/Innovate and Red/Disrupt

Disruptive Innovation
Knowledge Center

Forum

New Topic

Anthony

Blue/Innovate and Red/Disrupt

An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (Kim & Mauborgne) and the disruputive thinking of Christensen.

Blue Innovation creates a new product feature and then makes a market out of it to focus on a new capability -- portable cleaning with the Tide-to-go-Stick, portable computers with smaller drives/better batteries, etc.

Red Disruption challenges the assumptions that 'customer knows' best. Entrants re-order an existing feature set to satisfy part of an existing market that is less than satisfied with current offerings -- Nucor steel made its initial mark by making cheap & fast more important than quality and custom specs, analytic databases trade transaction processsing for user response time, and many packaging innovations in consumer products.

A killer app probably does both -- iPod + iTunes.

Start a new forum topic

 

More on Disruptive Innovation:
Summary
Special Interest Group

Do you have a keen interest in Disruptive Innovation? Become our SIG Leader

Disruptive Innovation
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 18-10-2021. All names of their owners.