Blue/Innovate and Red/Disrupt




Disruptive Innovation
Knowledge Center

Translate

Forum
6
Anthony, US

Blue/Innovate and Red/Disrupt

An interesting exercise is to work through a product's feature set using both the Strategy Map of "Blue Ocean Strategy" (Kim & Mauborgne) and the disruputive thinking of Christensen.

Blue Innovation creates a new product feature and then makes a market out of it to focus on a new capability -- portable cleaning with the Tide-to-go-Stick, portable computers with smaller drives/better batteries, etc.

Red Disruption challenges the assumptions that 'customer knows' best. Entrants re-order an existing feature set to satisfy part of an existing market that is less than satisfied with current offerings -- Nucor steel made its initial mark by making cheap & fast more important than quality and custom specs, analytic databases trade transaction processsing for user response time, and many packaging innovations in consumer products.

A killer app probably does both -- iPod + iTunes.

   

More on Disruptive Innovation:
Summary
Discussion Topics
🥇 Innovation Strategy: The Three Horizons of Growth (McKinsey)
🥈 The Jobs to be Done Approach (JTBD) and Disruptive Innovation
🥉 Disruptive versus Incremental Innovation
Disruptive Innovation: Product versus Platform
Strategic Options for Old-Technology Firms
Impact of the New Technology
Tips for Innovation Strategy
Typical Disruptive Technologies
How can Incumbents Respond to Disruptors?
How to Develop Disruptive Innovation Skills?
Disruptive Change and HR
Diversity of Perspective is Key to Disruptive Innovation
How to Find Innovative Ideas? From Analogous Markets...
WHAT is Being Innovated? The 4 Ps of Innovation
How to Sustain Disruptive Innovation?
Timing is Important to Make an Innovative Idea Disruptive
Leadership and Taking Action
Is Cirque du Soleil the iPhone or the Seiko of Circus?
Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
👀Blue/Innovate and Red/Disrupt
🔥 Innovation Ideas in Economic Slowdowns
Business Model Innovation
Comparison Disruptive Innovation versus Blue Ocean Strategy
Disruptive Innovation or Improved Technology?
Slow Innovation: PROs, CONs and Tips
The Hybrid Innovation Approach to Manage Technological Disruptions
A Disruptive Innovation Questions what we Don't Know
Asymmetric Innovation
Disruptive Innovation and Public Sector Organisations
Disruptive Innovation: What Causes the Creative Leap?
Is Value Innovation Disruptive Innovation?
Leadership Skills / Approaches for Successful Innovation
Paradigmatic Changes Require Re-orientation of Ones World Views
The Resources-Processes-Values (RPV) Framework
Are Clayton Christensenís Disruptive Innovation Characteristics Useful in Practice?
Better Input from Consumers Needed for Disruptive Innovation
Leapfrogging Technologies by Developing Countries
The Word 'Disruptive' in Disruptive Innovation
What is Disruptive Innovation Exactly? Definition
Distinguishing Three Types of Innovation
Is Disruptive Innovation Radical?
Breakthrough versus Disruptive Innovation
Special Interest Group

Do you know a lot about Disruptive Innovation? Become our SIG Leader

Disruptive Innovation
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 7-6-2023. All names ô of their owners.