Disruptive Innovation Vs. Blue Ocean Strategy
Ken Robb, Student (MBA), United States, Member
One difference between blue ocean and disruptive innovation specifically is that a blue ocean does not necessarily disrupt
. A blue ocean can in fact be completely new.
Disruption by definition hits an existing market, usually from the bottom of the performance level required by a customer. Mini Mills took away the very bottom level of quality from the Integrated Mills, rebar. The Integrated Mills were happy to be rid of it. They simply didn't plan on Mini Mills ability to increase the quality to the level they could.