Comparison Disruptive Innovation versus Blue Ocean Strategy

Disruptive Innovation
Knowledge Center


Shai, Aland Islands

Comparison Disruptive Innovation versus Blue Ocean Strategy

Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy??
If not whats the difference between the two?


Bernard van Zyl
Entrepreneur, South Africa

Disruptive Innovation & Blue Ocean Strategy

I believe Shai is on the right track. The Blue Ocean Approach focuses on product/solution factors which are important to the customer. The supplier tries to change this set to make it more advantageous to the customer (his business and product performance). Often reworking factors, which are technology driven, results in a more cost-effective solution with adapted functional and performance features better suited to the application of the product/solution.

Ken Robb
Student (MBA), United States

Disruptive Innovation Vs. Blue Ocean Strategy

One difference between blue ocean and disruptive innovation specifically is that a blue ocean does not necessarily disrupt. A blue ocean can in fact be completely new.
Disruption by definition hits an existing market, usually from the bottom of the performance level required by a customer. Mini Mills took away the very bottom level of quality from the Integrated Mills, rebar. The Integrated Mills were happy to be rid of it. They simply didn't plan on Mini Mills ability to increase the quality to the level they could.

Jorge Possollo
Consultant, Portugal

Comparison Disruptive Innovation versus Blue Ocean Strategy

Disruptive Innovation (DI) can also be completely new, if you have a new market disruption as you ca... Sign up


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Disruptive Innovation
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