Comparison Disruptive Innovation versus Blue Ocean Strategy

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Disruptive Innovation > Forum > Comparison Disruptive Innovation versus Blue Ocean Strategy

Comparison Disruptive Innovation versus Blue Ocean Strategy
Shai, Manager, Aland Islands, Member
Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy??
If not whats the difference between the two?

Disruptive Innovation & Blue Ocean Strategy
Bernard van Zyl, Entrepreneur, South Africa, Member
I believe Shai is on the right track. The Blue Ocean Approach focuses on product/solution factors which are important to the customer. The supplier tries to change this set to make it more advantageous to the customer (his business and product performance). Often reworking factors, which are technology driven, results in a more cost-effective solution with adapted functional and performance features better suited to the application of the product/solution.

Disruptive Innovation Vs. Blue Ocean Strategy
Ken Robb, Student (MBA), United States, Member
One difference between blue ocean and disruptive innovation specifically is that a blue ocean does not necessarily disrupt. A blue ocean can in fact be completely new.
Disruption by definition hits an existing market, usually from the bottom of the performance level required by a customer. Mini Mills took away the very bottom level of quality from the Integrated Mills, rebar. The Integrated Mills were happy to be rid of it. They simply didn't plan on Mini Mills ability to increase the quality to the level they could.

Comparison Disruptive Innovation versus Blue Ocean Strategy
Jorge Possollo, Consultant, Portugal, Member
Disruptive Innovation (DI) can also be completely new, if you have a new market disruption as you can read in Christensen's work.
In practical applications, I believe they are quite similar, DI theory being more academic and BOS being more practical, they can be applied in a variety of scenarios but I have found DI works at its best in company start-ups, whilst BOS is slightly more effective analysing existing businesses, but you can really get a kick out of combining the 2.
Basically 2 very effective differentiation / strategic positioning tools that can really be effective.

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Rick Mueller

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