Asymmetric Innovation = Asymmetric Situation + Customer Value.
Asymmetric Situation is a resulting none-direct-competitive situation in favor of challengers who take a series of strategic actions by exploiting powerful competitors' critical weaknesses inherent within their status quo.
The Asymmetric Situation Model consists of 5 types of asymmetric situations:
1. asymmetric information,
2. asymmetric perception,
3. asymmetric priority,
4. asymmetric willingness and
5. asymmetric capability.
Asymmetric Situations and Asymmetric Innovation are the key concepts put forward by me in my new book "Asymmetric Innovation: Pathway to Success for Callengers".
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