IOTA, the Multiplier Formula of the Chief Executive Officer

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Arif ur Rehman
Professor, Pakistan

IOTA, the Multiplier Formula of the Chief Executive Officer

To have positive and profitable effects on the organization, the CEO must seek for IOTA, where:
I = Intelligence,
O = Objectivity,
T = Transformational spirit, and
A= Authenticity.
As a result he’ll generate multiple multipliers for the organization.

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