Personal Social Media Accounts of Top Managers and Leaders
Some statistics from 2019 show that 45% of the world's population, which equates to about 3.5 billion people, are using social media. It has grown exponentially and experts say we have not yet reached the peak.
According to Globalwebindex 2019, people generally spend 3 hours a day on social media with Facebook being the market leader.
It is without question that companies need to have an ever-present platform – but what about the CEO? Should his/her activity be private or public?
We have seen the former President of the USA, Trump, tweeting about anything and everything and which almost never fails to shock. But, is that the role of a leader? To shock through his social media? Or would it be more beneficial to communicate and engage with your followers positively?
Your public persona (because that is essentially what it is in spite of any privacy settings) becomes inextricably tied with your company. My experience with social media has led to the creation of 2 profiles - one which is totally open and public where I post my high profile interviews, stream and fill with a mixture of posts designed to engage and, a second, completely private profile exclusively for friends and family.
Women CEO's and public figures need to be especially vigilant. My 3 golden rules are:
- Never post revealing photos – eg beach photos. Keep it totally professional.
- Do not post your children's photos – it makes you vulnerable.
- Always be polite when engaging in controversial subjects, and be respectful of other opinions.
And whatever you decide, be aware that your actions may have consequences which extend beyond your immediate surrounds.