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Personal Social Media Accounts of Top Managers and Leaders

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Saskia Constantinou
Journalist, Cyprus

Personal Social Media Accounts of Top Managers and Leaders

Some statistics from 2019 show that 45% of the world's population, which equates to about 3.5 billion people, are using social media. It has grown exponentially and experts say we have not yet reached the peak.

According to Globalwebindex 2019, people generally spend 3 hours a day on social media with Facebook being the market leader.

It is without question that companies need to have an ever-present platform but what about the CEO? Should his/her activity be private or public?

We have seen the former President of the USA, Trump, tweeting about anything and everything and which almost never fails to shock. But, is that the role of a leader? To shock through his social media? Or would it be more beneficial to communicate and engage with your followers positively?

Your public persona (because that is essentially what it is in spite of any privacy settings) becomes inextricably tied with your company. My experience with social media has led to the creation of 2 profiles - one which is totally open and public where I post my high profile interviews, stream and fill with a mixture of posts designed to engage and, a second, completely private profile exclusively for friends and family.
Women CEO's and public figures need to be especially vigilant. My 3 golden rules are:
  1. Never post revealing photos eg beach photos. Keep it totally professional.
  2. Do not post your children's photos it makes you vulnerable.
  3. Always be polite when engaging in controversial subjects, and be respectful of other opinions.
And whatever you decide, be aware that your actions may have consequences which extend beyond your immediate surrounds.
 
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Joey Carson
CEO, United States
 

Personal Social Media Accounts of Top Managers and Leaders

Saskia, Thank you for this excellent insight into an all-to-common problem faced by CEO's. Making i... Sign up

 

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More on Chief Executive Officer:
Summary
Discussion Topics
topic What is an Executive Director?
topic IOTA, the Multiplier Formula of the Chief Executive Officer
topic Competencies of Chief Executive Officer
👀Personal Social Media Accounts of Top Managers and Leaders
topic The Tasks of a Chief Executive Officer
topic Chairman of the Board vs Chief Executive Officer
🔥 How to Choose the Right Type of CEO Based on your Company's Situation?
topic Chief Executive Officer and Managing Director of a Corporation
topic The Title 'CEO' is Somewhat Outdated
topic 6 Steps to Retire as CEO in Style
topic The CEO as Leader Integrator
topic Focus Areas of CEOs in their Middle Phase
topic Is There Such Thing as an Optimal CEO Tenure?
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SIG Leader

Do you know a lot about Chief Executive Officer? Become our SIG Leader

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