Personal Social Media Accounts of Top Managers and Leaders

Chief Executive Officer
Knowledge Center


New Topic

Saskia Constantinou
Journalist, Cyprus

Personal Social Media Accounts of Top Managers and Leaders

🔥NEW Some statistics from 2019 show that 45% of the world's population, which equates to about 3.5 billion people, are using social media. It has grown exponentially and experts say we have not yet reached the peak.

According to Globalwebindex 2019, people generally spend 3 hours a day on social media with Facebook being the market leader.

It is without question that companies need to have an ever-present platform but what about the CEO? Should his/her activity be private or public?

We have seen the former President of the USA, Trump, tweeting about anything and everything and which almost never fails to shock. But, is that the role of a leader? To shock through his social media? Or would it be more beneficial to communicate and engage with your followers positively?

Your public persona (because that is essentially what it is in spite of any privacy settings) becomes inextricably tied with your company. My experience with social media has led to the creation of 2 profiles - one which is totally open and public where I post my high profile interviews, stream and fill with a mixture of posts designed to engage and, a second, completely private profile exclusively for friends and family.
Women CEO's and public figures need to be especially vigilant. My 3 golden rules are:
  1. Never post revealing photos eg beach photos. Keep it totally professional.
  2. Do not post your children's photos it makes you vulnerable.
  3. Always be polite when engaging in controversial subjects, and be respectful of other opinions.
And whatever you decide, be aware that your actions may have consequences which extend beyond your immediate surrounds.

  Joey Carson
CEO, United States

Personal Social Media Accounts of Top Managers and Leaders

Saskia, Thank you for this excellent insight into (...) 5-5-2021

Participate and leave a comment
Exchanging your ideas stimulates your personal and professional development. And you can help other people! Please motivate your point of view. You can still edit your comment for 3 hours.

Start a new forum topic


More on Chief Executive Officer
IOTA, the Multiplier Formula of the Chief Executive Officer
Personal Social Media Accounts of Top Managers and Leaders
The Tasks of a Chief Executive Officer
Chief Executive Officer and Managing Director of a Corporation
The Title 'CEO' is Somewhat Outdated
6 Steps to Retire as CEO in Style
The CEO as Leader Integrator
Focus Areas of CEOs in their Middle Phase
Is There Such Thing as an Optimal CEO Tenure?
Best Practices
What is an Executive Director?
Competencies of Chief Executive Officer
Chairman of the Board vs Chief Executive Officer
Special Interest Group

Are you interested in Chief Executive Officer? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Chief Executive Officer
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 8-5-2021. All names of their owners.