Direct versus Indirect Distribution

Channel Management
Knowledge Center

 

Next Topic

Channel Management > Forum

Ignatius D, Manager, India
🔥NEW A Distribution channel is a chain of processes that involves the physical movement of the goods from the manufacturer to the end consumers. Companies usually have the following goals in mind in terms of distribution:
  • QUALITY OF PRODUCTS: Companies must ensure that the product provided to the consumers is the best in terms of packaging, quality and freshness.
  • SMOOTH MOVEMENT OF GOODS: Channels serve to ensure a proper flow of goods. Without channels, the products of the manufacturer would probably not reach the end consumer. So one of the goals of distribution channels is to bring the goods from the place of production to the place of consumption.
  • INVENTORY CLOSER TO THE CONSUMER: Distribution channels typically include warehousing of the goods. From those warehouses, the goods are transported further. Warehouses are made at such a location from where the transport of goods is convenient and quick.
  • AVAILABILITY: Companies should ensure that i (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Channel Management
Summary
Forum
Direct versus Indirect Distribution
Qualification of Sales Networks
Newsletter for Multiple Product Lines
Best Practices
🥇Channel Management in case of a Relaunch
Special Interest Group Leader

Are you an expert in Channel Management? Sign up for free


Channel Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 22-10-2020. All names of their owners.