Direct versus Indirect Distribution

Channel Management
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Ignatius D
Manager, India
🔥NEW A Distribution channel is a chain of processes that involves the physical movement of the goods from the manufacturer to the end consumers. Companies usually have the following goals in mind in terms of distribution: QUALITY OF PRODUCTS: Companies must ensure that the product provided to the consumers is the best in terms of packaging, quality and freshness. SMOOTH MOVEMENT OF GOODS: Channels serve to ensure a proper flow of goods. Without channels, the products of the manufacturer would probably not reach the end consumer. So one of the goals of distribution channels is to bring the goods from the place of production to the place of consumption. INVENTORY CLOSER TO THE CONSUMER: Distribution channels typically include warehousing of the goods. From those warehouses, the goods are transported further. Warehouses are made at such a location from where the transport of goods is convenient and quick. AVAILABILITY: Companies should ensure that if a consumer is looking for certain (...) Read more? Sign up for free


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