Newsletter for Multiple Product Lines

Channel Management
Knowledge Center

 

Next Topic

Channel Management > Forum > Newsletter for Multiple Product Lines

Newsletter for Multiple Product Lines
Bergen, Manager, Netherlands, Member
I have a communication dilemma. We communicate to our distri network via a monthly newsletter. Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines. So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters? And what are the pro's and con's? Does anyone has a similar issue or can advise? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Channel Communication to Product Lines
Anonymous
Since you have (only) 5 product lines, it would certainly seem feasible to create a separate newsletter for each of the 5 and send that to the corresponding partners.
You might still have a generic section which you send to all.
You might also mention the news from the other 4 product lines in summarized form in each newsletter.
 

         
Special Interest Group Leader

Interested? Sign up for free.


Channel Management
Summary
Forum
Best Practices


    Channel Management
    Knowledge Center

     

    Next Topic



    About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
    2019 12manage - The Executive Fast Track. V15.2 - Last updated: 9-12-2019. All names of their owners.