Newsletter for Multiple Product Lines

Channel Management
Knowledge Center

 
Channel Management > Forum

New Topic


Bergen
Manager, Netherlands
I have a communication dilemma. We communicate to our distri network via a monthly newsletter. Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines. So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters? And what are the pro's and con's? Does anyone has a similar issue or can advise? (...) Read more? Sign up for free

  Anonymous
 

Channel Communication to Product Lines

Since you have (only) 5 product lines, it would certainly seem feasible to create a separate newsletter for each of the 5 and send that to the corresponding partners.
You might still have a generic section which you send to all.
You might also mention the news from the other 4 product lines in summarized form in each newsletter.

 

More on Channel Management
Summary
Forum
🔥Direct versus Indirect Distribution
Qualification of Sales Networks
Newsletter for Multiple Product Lines
Channel Management in case of a Relaunch
Special Interest Group

Are you interested in Channel Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Channel Management
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 19-1-2021. All names of their owners.