Newsletter for Multiple Product Lines

Channel Management
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Bergen, Manager, Netherlands
I have a communication dilemma. We communicate to our distri network via a monthly newsletter. Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines. So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters? And what are the pro's and con's? Does anyone has a similar issue or can advise? (...) Read more? Sign up for free

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  Anonymous
 

Channel Communication to Product Lines

Since you have (only) 5 product lines, it would certainly seem feasible to create a separate newsletter for each of the 5 and send that to the corresponding partners.
You might still have a generic section which you send to all.
You might also mention the news from the other 4 product lines in summarized form in each newsletter.

 
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Newsletter for Multiple Product Lines
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