Newsletter for Multiple Product Lines Bergen, Manager, Netherlands, Member I have a communication dilemma. We communicate to our distri network via a monthly newsletter.
Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines.
So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters?
And what are the pro's and con's? Does anyone has a similar issue or can advise? (...) Read more? Sign up for free
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Channel Communication to Product Lines
Anonymous Since you have (only) 5 product lines, it would certainly seem feasible to create a separate newsletter for each of the 5 and send that to the corresponding partners.
You might still have a generic section which you send to all.
You might also mention the news from the other 4 product lines in summarized form in each newsletter.