Newsletter for Multiple Product Lines

Newsletter for Multiple Product Lines

I have a communication dilemma. We communicate to our distri network via a monthly newsletter.
Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines.
So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters?
And what are the pro's and con's? Does anyone has a similar issue or can advise?

		Comments Rating
		0 Anonymous
	Channel Communication to Product Lines Since you have (only) 5 product lines, it would certainly seem feasible to create a separate newsletter for each of the 5 and send that to the corresponding partners. You might still have a generic section which you send to all. You might also mention the news from the other 4 product lines in summarized form in each newsletter.