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Channel Management in case of a Relaunch
isha, Manager, India, Member
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How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free
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Specific Customer Segment
Wang, Business Consultant, China, Member
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Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
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Channel Management
isha, Manager, India, Member
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The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
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Special Interest Group Leader
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Summary
| Channel Management in case of a Relaunch |
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