Channel Management in case of a Relaunch isha, Manager, India, Member How to manage channel when some dead product is relaunched in the market?
Specific Customer Segment
Wang, Business Consultant, China, Member Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
isha, Manager, India, Member The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
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