Channel Management in case of a Relaunch

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Channel Management in case of a Relaunch
isha, Manager, India, Member

How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free
 

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Specific Customer Segment
Wang, Business Consultant, China, Member

Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
 

 
Channel Management
isha, Manager, India, Member

The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
 

         
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