|
isha, Manager, India
|
How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
Wang, Business Consultant, China
|
|
Specific Customer Segment
Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
|
| |
|
isha, Manager, India
|
|
Channel Management
The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
|
|
|
|
|
More on Channel Management
|
Summary
| Channel Management in case of a Relaunch |
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|
|
|
