Channel Management in case of a Relaunch

Specific Customer Segment
Wang, Business Consultant, China, Member
Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.

Channel Management
isha, Manager, India, Member
The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.