Channel Management in case of a Relaunch

Channel Management
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isha
Manager, India
How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free

  Wang
Business Consultant, China
 

Specific Customer Segment

Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.

  isha
Manager, India
 

Channel Management

The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.

 

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Summary
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🔥Direct versus Indirect Distribution
Qualification of Sales Networks
Newsletter for Multiple Product Lines
Channel Management in case of a Relaunch
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