Channel Management in case of a Relaunch

Channel Management
Knowledge Center

 

Next Topic

Channel Management > Best Practices > Channel Management in case of a Relaunch

Channel Management in case of a Relaunch
isha, Manager, India, Member
How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Specific Customer Segment
Wang, Business Consultant, China, Member
  Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.

  Channel Management
isha, Manager, India, Member
  The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.

   
Special Interest Group Leader

Interested? Sign up for free.


Channel Management
Summary
Forum
Qualification of Sales Networks
🔥Direct versus Indirect Distribution
Newsletter for Multiple Product Lines
Best Practices
Channel Management in case of a Relaunch


Channel Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 4-6-2020. All names of their owners.