Channel Management in case of a Relaunch




Channel Management
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isha
Manager, India

Channel Management in case of a Relaunch

How to manage channel when some dead product is relaunched in the market?
 

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Wang
Business Consultant, China
 

Specific Customer Segment

Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.

 
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isha
Manager, India
 

Channel Management

The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.

   

More on Channel Management:
Summary
Discussion Topics
🔥Direct versus Indirect Distribution
Qualification of Sales Networks
Newsletter for Multiple Product Lines
👀Channel Management in case of a Relaunch
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