Channel Management in case of a Relaunch

12manage is hiring Management/MBA Students!


 
Channel Management > Forum Log in

Channel Management in case of a Relaunch
isha, Member
How to manage channel when some dead product is relaunched in the market?
 

 
Specific Customer Segment
Wang, Member
Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
 

 
Channel Management
isha, Member
The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
 

 







 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Channel Management
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 24-6-2018. All names of their owners.