Channel Management in case of a Relaunch

Channel Management
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Channel Management > Best Practices

isha, Manager, India
How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free

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  Wang, Business Consultant, China
 

Specific Customer Segment

Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.

  isha, Manager, India
 

Channel Management

The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.

 
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🔥Direct versus Indirect Distribution
Qualification of Sales Networks
Newsletter for Multiple Product Lines
Best Practices
Channel Management in case of a Relaunch
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