X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- 100% free.
|
Channel Management in case of a Relaunch
isha, Manager, India
How to manage channel when some dead product is relaunched in the market?
|
|
| |
|
Specific Customer SegmentWang, Business Consultant, China Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option. |
|
| |
|
Channel Managementisha, Manager, India The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product. |
|
| |
|
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
Special Interest Group Leader
|
|
|
More on Channel Management
|
|
|
|
|
|
|
|
