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isha
Manager, India
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How to manage channel when some dead product is relaunched in the market? (...) Read more? Sign up for free
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Wang
Business Consultant, China
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Specific Customer Segment
Relaunched dead product should target a specific customer segment like people who cherish the old fashion. Direct channel to those people, e.g. mailing would be good option.
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isha
Manager, India
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Channel Management
The product I am talking about comes into a health care segment where people have low brand loyalty.
And seeing huge market and huge growth, is it advisable to target only a few. Probably only older generation recall about the product.
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