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6 Images of Managing Change (Palmer, Dunford and Akin)
Drazen, Entrepreneur, Australia
Palmer, Dunford and Akin provide vision and direction for managers to think about their role in managing organizational change. They suggest that during the course of a change the following 6 Images of Managing Change (roles) are in play:
 1. Director: this role will be played out different for situations like that of communicating change, sustaining change
2. Navigator: similar to the director role but this one is only given so much power
3. Caretaker: takes care of issues within change, again through various things like evaluating change
4. Coach: will coach the people within an organisation to carry out change or will sort out relevant issues
5. Interpreter: will interpret the change that is to be carried to staff, has strong link with moment
6. Nurturer: facilitates change, makes sure that everyone understands it.
These roles are in place during change, and can be used as a guide when an organization is undertaking change, making one aware of which (additional) roles are needed. Also they allow you to purposefully consider which role you should perform certain tasks, depending on the requirements of a given situation.
I am interested to see what members' opinions are on the 6 change images and any further usages they see.
Source: Palmer, Dunford & Akin, 2009: Images of Managing change and Sustaining Change, p. 358
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Add 7th Image of Change: Communicatorlenworth grandison, Other, Jamaica I agree with the list but would like to add another which is Communicator.
While the interpreter interprets the change, it might not be understood by everyone in a similar way as different people have different levels of understanding and perceptions. They might interpret things in their own way which might not be the way management intend it.
So you need a communicator who can reach everyone at their level. |
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FREDDY VILLAVICENCIO