Types of Change and the Related Effort Towards Employees
Belay Gezahegn, Director, Ethiopia, Member
You can distinguish at least 3 change scenarios. In order of importance and/or urgency:
1. Change to save dying organizations
: a relatively low effort will be needed to convince employees about change in a situation of survival or death, provided that the employees are aware of this situation.
2. Change needed to out-compete rivals
: a higher effort will be needed to convince employees about change, because the business may be going well and the change looks like an act of luxury.
3. Change to mereley assist to cope with rivals
: the business is going fine and (most of the) management and employees are unaware of the upcoming situation. A quite high effort will be required to arouse the consciousness of employees about the essentials such change.