CFROI for Private Company

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CFROI for Private Company
John Szypula, business consultant, United States, Member
Question: I'm using the Return Driven Strategy framework (Frigo & Litman) to develop strategy for a small, private company ($10M sales). My question is, how do I effectively use CFROI with or without an industry benchmark cost of capital? Can I use a more simple metric than CFROI to assess the value/preference of different strategic options?
 

 
CFROI
Francisco Mira, Accountant, Portugal, Member
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EVA Advantage for Small Enterprises
Mehul Doshi , CxO / Board, India, Premium Member
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