How to Investigate Cannibalization?

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Student (Other), Netherlands

How to Investigate Cannibalization?

🔥NEW How can we analyze cannibalization? I have to compare two travel companies (TUI Travel and Thomas Cook) and analyze the cannibalization. I have to look at the E-commerce part, but what should I look for, so I can say something relevant about it? Just to give you an idea of where I am with my thoughts, I can think of the similar services they provide over the Internet and through their travel agents, but what kind of data should I look for?

  Anand H


Hi Pietersen, just compare the "attributes" you are supposed to monitor and record as far as the saleability of these products / services are concerned, good luck!!!

  Mike Edson

Cannibalization Investigation

Compare the sales of the old product before and after the introduction of the new one. You will have an idea.

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