How to Investigate Cannibalization?


 
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How to Investigate Cannibalization?
Pietersen, Member
How can we analyze cannibalization? I have to compare two travel companies (TUI Travel and Thomas Cook) and analyze the cannibalization. I have to look at the E-commerce part, but what should I look for, so I can say something relevant about it? Just to give you an idea of where I am with my thoughts, I can think of the similar services they provide over the Internet and through their travel agents, but what kind of data should I look for?...
 

 
Cannibalization
Anand H, Member
Hi Pietersen, just compare the "attributes" you ar...
 

 
Cannibalization Investigation
Mike Edson, Member
Compare the sales of the old product before and af...
 

 







 

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