How to Investigate Cannibalization?

Knowledge Center

Cannibalization > Forum

New Topic

Student (Other), Netherlands
🔥NEW How can we analyze cannibalization? I have to compare two travel companies (TUI Travel and Thomas Cook) and analyze the cannibalization. I have to look at the E-commerce part, but what should I look for, so I can say something relevant about it? Just to give you an idea of where I am with my thoughts, I can think of the similar services they provide over the Internet and through their travel agents, but what kind of data should I look for? (...) Read more? Sign up for free

  Anand H


Hi Pietersen, just compare the "attributes" you are supposed to monitor and record as far as the saleability of these products / services are concerned, good luck!!!

  Mike Edson

Cannibalization Investigation

Compare the sales of the old product before and after the introduction of the new one. You will have an idea.


More on Cannibalization
How to Investigate Cannibalization?
Special Interest Group

Are you interested in Cannibalization? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 25-1-2021. All names of their owners.