3 Categories of Corporate Purpose

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Mission Development > Forum > 3 Categories of Corporate Purpose

🔥NEW 3 Categories of Corporate Purpose
Anneke Zwart, Student (University), Netherlands, Member
In his article of 1991, Campbell also argues that if the overall idea of purpose exists, organizations can be categorized into three categories of purpose: 1. Some organizations say that they operate in the interest of shareholders wealth, these companies want to maximize shareholders value. See the page on for more info. 2. Other organizations do not believe that operating only for the benefit of shareholders should be the purpose. They point out that companies are also operating to maximize stakeholders’ value, for example consumers, laborers, suppliers and the society. See the page on for more info. 3. Some organizations believe that even the maximization of stakeholders’ value should not be a solely purpose of an organization. They have tried to find a greater purpose than the combined wealth of stakeholders, thereby seeking a purpose to which all stakeholders that contribute to this purpose are proud of: a higher ideal. An example of a higher ideal can be . See also the page (...) Read more? Sign up for free

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Mission Development
Summary
Forum
The 2 Strategic Domains of a Corporate Mission
3 Categories of Corporate Purpose
Mission and Vision Matter. Proper Strategies and Tactics are Crucial
Best Practices
🥇The Absence of a Strategic Mission
🥈Strategic Mission and Vision of an Organization
🥉Is there one Definition to Mission and Strategy?
A Mission is a Calling or a Vow
A Vision with a Task is the Hope of the World
Dealing with Diversity...
Many Companies Do not Aspire to Achieve their Mission
Continuous Change of Mission
Ashridge Model not Realistic


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