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3 Categories of Corporate Purpose
Anneke Zwart, Student (University), Netherlands, Moderator
In his article of 1991, Campbell also argues that if the overall idea of purpose exists, organizations can be categorized into three categories of purpose:
1. Some organizations say that they operate in the interest of shareholders wealth, these companies want to maximize shareholders value. See the page on Shareholder Value Perspective for more info.
 2. Other organizations do not believe that operating only for the benefit of shareholders should be the purpose. They point out that companies are also operating to maximize stakeholders’ value, for example consumers, laborers, suppliers and the society. See the page on Stakeholder Value Perspective for more info.
3. Some org...
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