The 2 Strategic Domains of a Corporate Mission

Ashridge Mission Model > Forum > The 2 Strategic Domains of a Corporate Mission

The 2 Strategic Domains of a Corporate Mission
Foo K T, Director, Malaysia, Member
A mission statement captures two inter-woven strategic domains:
1. The BUSINESS SCOPE, which summarizes the company's competitive space (the industry) into opportunities and threats (the outcomes say, from using Porter's 5 Forces Analysis).
2. The CORE COMPETENCIES, which summarize the company's own strengths and weaknesses (the outcomes, say from Porter's Value Chain Analysis), further strengthened by the RESOURCE BASED VIEW THEORY, popularized by C. K. Pralahad and Gary Hamel.
A good mission should rightly prompt an understanding of these 2 connected strategic elements, the external" and internal environments, and also offer an idea of what must be valuable in its resources' capabilities and uniqueness.
Source: Arnoldo C. Hax & Dean L. Wilde II, "Sign up

Special Interest Group Leader

Interested? Sign up for free.

Ashridge Mission Model
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 18-6-2019. All names of their owners.