A mission statement captures two inter-woven strategic domains:
1. The BUSINESS SCOPE, which summarizes the company's competitive space (the industry) into opportunities and threats (the outcomes say, from using ).
2. The , which summarize the company's own strengths and weaknesses (the outcomes, say from ), further strengthened by the , popularized by C. K. Pralahad and Gary Hamel.
A good mission should rightly prompt an understanding of these 2 connected strategic elements, the external" and internal environments, and also offer an idea of what must be valuable in its resources' capabilities and uniqueness.
Source: Arnoldo C. Hax & Dean L. Wilde II, "", Palgrave 2001 (...) Read more? Sign up for free
