The 2 Strategic Domains of a Corporate Mission

Mission Development
Knowledge Center

 

Next Topic

Mission Development > Forum

Foo K T, Director, Malaysia
A mission statement captures two inter-woven strategic domains: 1. The BUSINESS SCOPE, which summarizes the company's competitive space (the industry) into opportunities and threats (the outcomes say, from using ). 2. The , which summarize the company's own strengths and weaknesses (the outcomes, say from ), further strengthened by the , popularized by C. K. Pralahad and Gary Hamel. A good mission should rightly prompt an understanding of these 2 connected strategic elements, the external" and internal environments, and also offer an idea of what must be valuable in its resources' capabilities and uniqueness. Source: Arnoldo C. Hax & Dean L. Wilde II, "", Palgrave 2001 (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Mission Development
Summary
Forum
The 2 Strategic Domains of a Corporate Mission
🔥3 Categories of Corporate Purpose
Mission and Vision Matter. Proper Strategies and Tactics are Crucial
Best Practices
🥇The Absence of a Strategic Mission
🥈Strategic Mission and Vision of an Organization
🥉Is there one Definition to Mission and Strategy?
A Mission is a Calling or a Vow
A Vision with a Task is the Hope of the World
Dealing with Diversity...
Many Companies Do not Aspire to Achieve their Mission
Continuous Change of Mission
Ashridge Model not Realistic
Special Interest Group Leader

Are you an expert in Mission Development? Sign up for free


Mission Development
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 28-9-2020. All names of their owners.