The 2 Strategic Domains of a Corporate Mission

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Mission Development > Forum > The 2 Strategic Domains of a Corporate Mission

The 2 Strategic Domains of a Corporate Mission
Foo K T, Director, Malaysia, Member
A mission statement captures two inter-woven strategic domains:
1. The BUSINESS SCOPE, which summarizes the company's competitive space (the industry) into opportunities and threats (the outcomes say, from using Porter's 5 Forces Analysis).
2. The CORE COMPETENCIES, which summarize the company's own strengths and weaknesses (the outcomes, say from Porter's V... Read more? Sign up for free
 

   

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