The Mission as Story and the Left and Right Hemispheres
Jenifer L. Johnson, Strategy Consultant, Spain
I just read this very simple and powerful statement and it made me sit, very quietly, and think. And feel.
I believe you have captured the essence of mission whose use in the West is understood with a greater sense of practicality, though its etymology is religious or spiritual in nature
Many of the wonderful comments in this thread are brushing against this deeper idea that you share. It is there, suit and tied, perhaps with less space to breath and shaped almost entirely by the left hemisphere of the brain. The rational voice.
I invite you to read a recently published article of mine entitled "Your mission: a story well told"
I have tried to connect the two hemispheres
, left and right, and use the Ashridge mission model to get there. It is being used in some business schools in Spain to teach about mission and vision.
Take care, Jenifer.