Ashridge Model not Realistic

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Mission Development > Best Practices > Ashridge Model not Realistic

Ashridge Model not Realistic
Leodegardo M. Pruna, Professor, Philippines, Member
I think that the assumptions taken are not based on realities. Thus, I believe that the model will find find it difficult to apply in practice. Human beings find it easier to relate to tangibles rather than intangibles and before we could relate to values, we have to either find dissatisfaction or satisfaction on a product or service. (...) Read more? Sign up for free

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  Reality of Ashridge Model
Wulf-Dieter Krueger, Teacher, Thailand, Member
  Indeed models are rarely based on realities, since they are created in some think tank at some university by people who have hardly seen reality. Depending on the country, schools may be behind reality by about 10 to 15 years and universities by about 5 to 10 years.
Another issue is that these models come top down from outside top-own instead of from inside bottom up. So, instead of adapting some alien model to the needs of an entity, the company should rather create their own, realistic model themselves. The tools for doing that could be Brainstorming and Mind Mapping. Using these, each department develops their own mission, after which all departmental models are consolidated into an overall one.
Since everybody in the company contributed to the end-product there should be clarity about what it is all about and identification with the model should be unequivocal because of better tangibility. The implementation then should be easier, particularly if there are periodical reality checks.
Just think of the automotive industries where missions were formulated at the top and not appreciated at the bottom - Volkswagen and Jetta, BMW and Rover and Mercedes Benz and Chrysler - and I believe there are more to come bearing in mind the dream missions of Dr. Piech or Mr. Winterkorn.

  Ashridge Model Only for Strategists
Dilip Khanal, CEO, Nepal, Member
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Mission Development
Summary
Forum
The 2 Strategic Domains of a Corporate Mission
🔥3 Categories of Corporate Purpose
Mission and Vision Matter. Proper Strategies and Tactics are Crucial
Best Practices
🥇The Absence of a Strategic Mission
🥈Strategic Mission and Vision of an Organization
🥉Is there one Definition to Mission and Strategy?
A Mission is a Calling or a Vow
A Vision with a Task is the Hope of the World
Dealing with Diversity...
Many Companies Do not Aspire to Achieve their Mission
Continuous Change of Mission
Ashridge Model not Realistic


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