Continuous Change of Mission

Mission Development
Knowledge Center

A. Ramachandran, India

Continuous Change of Mission

Organizations having articulated a mission and vision clearly, facilitate the "alignment of the employees" to the mission, vision and thereby the goals and purposes. This may be seen as "planned" and "deliberate".
It has to be kept in mind that in a dynamically changing environment, this process has to be revisited, missions redefined and goals changed to accommodate the " emerging" realities > this is a continuous process!


Bill Carter
Business Consultant, United States

Mission Change and Aligning Operations

I would extend 'facilitate the alignment of the employees to include alignment of operations'.
Often plans falter, not because of a recognition of changes in the external environment and employee buy-in, but a failure to align... Change 'day to day operations'. That's the tough part and with it the temptation to rationalize ways to retain the same routine and sequences of existing processes.
I counsel my clients that 'real strategic change' is structural and usually painful. If you are trying to avoid the pain you are probably not aligning properly.

Jenifer L. Johnson
Strategy Consultant, Spain

Dynamically Changing Mission and Strategy

Very interesting and important conversation. I write about and counsel clients and project leaders o... Sign up


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