The Absence of a Strategic Mission

Ashridge Mission Model > Best Practices > The Absence of a Strategic Mission

The Absence of a Strategic Mission
Isaac E. Kruger, Management Consultant, South Africa, Member
In any organisation there is a time to reflect and/or report.
But how can one reflect and report if there is no clear defined objective/mission?
A lot of managers still miss that point. One cannot asses how far you are if you don't know where you are going......Sign up

The Absence of a Strategic Mission
Mauricio Crippa, Manager, Brazil, Member
I do believe to have a clearly defined mission is an important driver to company strategy, but I disagree it's a "thing you can't live without"...Sign up

Ashridge Mission Model - (Campbell)
Simonhorsman, Member
This is the first time I've looked at this model, but I like it lot.
I'd say it was fairly mainstream, but that to me suggests it's more likely t...Sign up

No Communication of Mission
Hidekazu Sase, Manager, Japan, Member
In Japan, many top managers don't communicate what is the vision, mission, values.
Many people can't even listen to the boss.
The new...Sign up

Absence of Strategic Mission is of a Larger Dysfunctional Organizational Perceptive
D P BABU, Strategy Consultant, India, Member
Strategic mission is the identity as well as the role and place of an organization in the socio-economic sphere.
In the absence of ...Sign up

Keep it Simple
Sam Hwambo. BA Hons. Bus Stud (Open), Accountant, Zimbabwe, Member
I believe in a clearly defined mission / vision statements with simple objectives which are easy to understand than complicated mission / visio...Sign up

The Absence of a Strategic Mission
Carol Roberts, Management Consultant, Canada, Member
-- Where there is no vision the people perish --.
This old proverb applies to moving forward without a proper strategic mission. If you do...Sign up

Some Missions are Hiding the Actual Targets
Wulf-Dieter Krueger, Teacher, Thailand, Member
Sarcastically I would rather say that you need a strategic mission to hide the fact that you have no objectives.
Strategic missions are often ...Sign up

Strategic Mission for Entrepreneurs
Rafael Angel Calvo Arguedas, Business Consultant, Member
Having a strategic mission is important for would-be entrepreneurs, since it provides them a sense of direction. A correct balance needs to be ...Sign up

Strategic Mission acts as a Measuring Stick
Keshia Nelson-Brown, Accountant, Jamaica, Member
A strategic mission is important, it acts as the measuring stick to assess the accomplishments of the business. Strategic missions should be si...Sign up

Strategic Mission Important for Large Organizations
jules Nkundwa, Entrepreneur, Tanzania, Member
Strategic mission is very important for large organisations. I can't imagine a multinational company operating without a strategic mission.
...Sign up

Missions are Often Misunderstood
Anantharaman, Professor, India, Member
Organizations make statements of their vision and mission and publish them in their annual reports.
The meaning of these statements is not proper...Sign up

Any Road...
R.J. van Schaik, Management Consultant, Netherlands, Member
There's an old saying: "If you don't know where you're going, any road will do".
That is exactly what is happening in many companies (and ...Sign up

Planning to Go Nowhere...
Clifford Dube, Project Manager, Member
Compare a mission to someone who plans a journey. In order to move from where you are there must be a defined destination. Once a destination is defin...Sign up

Organisation Mission versus Employee Mission
Katie Chan, Management Consultant, United States, Member
A defined company mission is important, but as discussed it's not unusual that employees have their own mission!
Transparency and communic...Sign up

The Effects of the Absence of a Strategic Mission
Wilfredo E. Taveras C., Financial Consultant, Dominican Republic, Member
I have read all interesting reaction about the topic, and I think Mauricio from Brazil is quite right. In my country, 6 out of 10 companies do not hav...Sign up

Emergent Strategies
Mauricio Crippa, Manager, Brazil, Member
Remember the fact a company doesn't have a formal strategic planning process, this doesn't mean it doesn't have a strategy at all.
According to P...Sign up

How's This for a Novel Approach?
Sean Smith, Analyst, Australia, Member
Some very interesting comments here. My personal view is organisations should have a clearly articulated VISION.
That way, all organisatio...Sign up

Employees Have no Sense of Mission
Sibusiso, South Africa, Member
In South Africa, I find it difficult to relate to the assumptions posed by the article.
Employees in the lower ranks of the organisation have ...Sign up

Supporting the Misson
Michael McAteer, Manager, Canada, Member
It is imperative that companies have a mission / vision what's more important is that each level is structured and linked to the next level to supp...Sign up

The Tacit Strategic Mission
Hidekazu Sase, Manager, Japan, Member
What is the strategy mission?
I think that one of motivation is coming from "munasawagi", "kazenotayori", "tennnokoe".
At any time, we must ...Sign up

Strategic Mission Shows the Corporate Direction
Adewuni Stephen Oladapo, Student (MBA), Nigeria, Member
An organisation without strategic mission operates in the market without direction. Hence the hope of realising the organisational goal is dash...Sign up

A Mission Helps to Focus
Lloyd Madzokere, Student (Other), Zimbabwe, Member
A mission helps in focusing the effort, ideas and energy towards the attainment of organisational goals. It brings synergy....Sign up

Mission: the Secret of Most Great Achiever
Popoola Olanrewaju, Student (University), Nigeria, Member
The problem of most African leaders is the lack of a mission or the presence of a mission based on selfishness interest....Sign up

Mission and Vision Matter
Wulf-Dieter Krueger, Teacher, Thailand, Member
Mission and Vision Matter - provided they are sincere and well communicated.
I can think of 3 examples where missions and strategies did n...Sign up

A Mission Gives a Sense of Direction
Akolgo Isaac, Analyst, Ghana, Member
In the world, the greatest thing is not so much where we stand, but rather the direction we are going. A company needs to know the direction it is ...Sign up

Empoloyee Buy in and Dynamic World
Thabo Motsoasele, Project Manager, South Africa, Member
I have read all the interesting comments and would like to emphasize that the model will not be successful without the buy in / input of employees<...Sign up

Special Interest Group Leader

Interested? Sign up for free.

Ashridge Mission Model
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 27-6-2019. All names of their owners.