The Absence of a Strategic Mission

      
			              Best Practices
			            
							              18

		            		Isaac E. Kruger
Management Consultant, South Africa
			            
The Absence of a Strategic Mission

	          		In any organisation there is a time to reflect and/or report.

But how can one reflect and report if there is no clear defined objective/mission?

A lot of managers still miss that point. One cannot asses how far you are if you don't know where you are going...
				      
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										              2

						            	Mauricio Crippa
Manager, Brazil
												
				                The Absence of a Strategic Mission

													I do believe to have a clearly defined mission is an important driver to company strategy, but I disagree it's a "thing you can't live without".

In fact, we see several private and family held companies without a formal strategic plan, but well guided by the founder's entrepreneur personal vision and beliefs.

I do think it's better to have clear values, intrinsically defined, but internalized overall the processes, than a "lab built" mission which few could believe or even understand.
				                
										              0

						            	Simonhorsman

				                Ashridge Mission Model - (Campbell)

													This is the first time I've looked at this model, but I like it lot.
I'd say it was fairly mainstre... Sign up
				              
										              2

						            	Manami Sase
CEO, Japan
												
				                No Communication of Mission

													In Japan, many top managers don't communicate what is the vision, mission, values.
Many people can'... Sign up
				              
										              0

						            	D P BABU
Strategy Consultant, India
												
				                Absence of Strategic Mission is of a Larger Dysfunctional Organizational Perceptive

													Strategic mission is the identity as well as the role and place of an organization in the socio-econ... Sign up
				              
										              0

						            	Sam Hwambo. BA Hons. Bus Stud (Open)
Accountant, Zimbabwe
												
				                Keep it Simple

													I believe in a clearly defined mission / vision statements with simple objectives which are easy to ... Sign up
				              
										              0

						            	Carol Roberts
Management Consultant, Canada
												
				                The Absence of a Strategic Mission

													-- Where there is no vision the people perish --.
This old proverb applies to moving forward withou... Sign up
				              
										              0

						            	Wulf-Dieter Krueger
Teacher, Thailand
												
				                Some Missions are Hiding the Actual Targets

													Sarcastically I would rather say that you need a strategic mission to hide the fact that you have no... Sign up
				              
										              0

						            	Rafael Angel Calvo Arguedas
Business Consultant
												
				                Strategic Mission for Entrepreneurs

													Having a strategic mission is important for would-be entrepreneurs, since it provides them a sense o... Sign up
				              
										              0

						            	Keshia Nelson-Brown
Accountant, Jamaica
												
				                Strategic Mission acts as a Measuring Stick

													A strategic mission is important, it acts as the measuring stick to assess the accomplishments of th... Sign up
				              
										              0

						            	jules Nkundwa, Tanzania
												
				                Strategic Mission Important for Large Organizations

													Strategic mission is very important for large organisations. I can't imagine a multinational company... Sign up
				              
										              0

						            	Anantharaman
Professor, India
												
				                Missions are Often Misunderstood

													Organizations make statements of their vision and mission and publish them in their annual reports.
... Sign up
				              
										              0

						            	R.J. van Schaik
Management Consultant, Netherlands
												
				                Any Road...

													There's an old saying: "If you don't know where you're going, any road will do".
That is exactly wh... Sign up
				              
										              0

						            	Clifford Dube
Project Manager
												
				                Planning to Go Nowhere...

													Compare a mission to someone who plans a journey. In order to move from where you are there must be ... Sign up
				              
										              0

						            	Katie Chan
Management Consultant, United States
												
				                Organisation Mission versus Employee Mission

													A defined company mission is important, but as discussed it's not unusual that employees have their ... Sign up
				              
										              0

						            	Wilfredo E. Taveras C.
Financial Consultant, Dominican Republic
												
				                The Effects of the Absence of a Strategic Mission

													I have read all interesting reaction about the topic, and I think Mauricio from Brazil is quite righ... Sign up
				              
										              0

						            	Mauricio Crippa
Manager, Brazil
												
				                Emergent Strategies

													Remember the fact a company doesn't have a formal strategic planning process, this doesn't mean it d... Sign up
				              
										              0

						            	Sean Smith
Analyst, Australia
												
				                How's This for a Novel Approach?

													Some very interesting comments here. My personal view is organisations should have a clearly articul... Sign up
				              
										              0

						            	Sibusiso
South Africa
												
				                Employees Have no Sense of Mission

													In South Africa, I find it difficult to relate to the assumptions posed by the article.
Employees i... Sign up
				              
										              0

						            	Michael McAteer, Canada
												
				                Supporting the Misson

													It is imperative that companies have a mission / vision what's more important is that each level is ... Sign up
				              
										              0

						            	Manami Sase
CEO, Japan
												
				                The Tacit Strategic Mission

													What is the strategy mission?
I think that one of motivation is coming from "munasawagi", "kazenota... Sign up
				              
										              0

						            	Adewuni Stephen Oladapo
Student (MBA), Nigeria
												
				                Strategic Mission Shows the Corporate Direction

													An organisation without strategic mission operates in the market without direction. Hence the hope o... Sign up
				              
										              0

						            	Lloyd Madzokere
Student (Other), Zimbabwe
												
				                A Mission Helps to Focus

													A mission helps in focusing the effort, ideas and energy towards the attainment of organisational go... Sign up
				              
										              0

						            	Popoola Olanrewaju
Student (University), Nigeria
												
				                Mission: the Secret of Most Great Achiever

													The problem of most African leaders is the lack of a mission or the presence of a mission based on s... Sign up
				              
										              0

						            	Wulf-Dieter Krueger
Teacher, Thailand
												
				                Mission and Vision Matter

													Mission and Vision Matter - provided they are sincere and well communicated.
I can think of 3 examp... Sign up
				              
										              0

						            	Akolgo Isaac
Analyst, Ghana
												
				                A Mission Gives a Sense of Direction

													In the world, the greatest thing is not so much where we stand, but rather the direction we are goin... Sign up
				              
										              0

						            	Thabo Motsoasele
Project Manager, South Africa
												
				                Empoloyee Buy in and Dynamic  World

													I have read all the interesting comments and would like to emphasize that the model will not be succ... Sign up
				              
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													            	Summary
													            
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		                          	👀The Absence of a Strategic Mission
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Ashridge Model not Realistic

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