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The Absence of a Strategic Mission
Isaac E. Kruger, Management Consultant, South Africa, Member
In any organisation there is a time to reflect and/or report.
But how can one reflect and report if there is no clear defined objective/mission?
A lot of managers still miss that point. One cannot asses how far you are if you don't know where you are going...
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The Absence of a Strategic Mission
Mauricio Crippa, Manager, Brazil, Member I do believe to have a clearly defined mission is an important driver to company strategy, but I disagree it's a "thing you can't live without".
In fact, we see several private and family held companies without a formal strategic plan, but well guided by the founder's entrepreneur personal vision and beliefs.
I do think it's better to have clear values, intrinsically defined, but internalized overall the processes, than a "lab built" mission which few could believe or even understand.
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