Is There One Definition to Mission and Strategy?

Is There One Definition to Mission and Strategy?

I started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean.
However, as we're amongst like minded friends and individuals - my view on MISSION is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist!
The VISION is the result at the end, the future you see ahead of you, the change your mission is trying to affect.
In my mind, STRATEGY is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story.
Hope this provokes further thought..

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		-3 Alan Kennedy, Canada
	Is There One Definition to Mission and Strategy? I argue in my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organizati... Sign up

		2 Abdul Muwanika Management Consultant, Uganda
	Is There One Definition for Mission and Strategy As noted by Rob Kempton peoples' explanation of what certain words stand for or mean differ from ind... Sign up

		1 Jaap de Jonge Editor, Netherlands
	Definition of Mission versus Strategy @Abdul Muwanika: Thanks for sharing these good examples of Missions and also for mentioning that the... Sign up