Is there one Definition to Mission and Strategy?

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Mission Development > Best Practices > Is there one Definition to Mission and Strategy?

Is there one Definition to Mission and Strategy?
Rob Kempton
I really started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean.
However, as we're amongst like minded friends and individuals - my view on mission is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist! The vision is the result ... Read more? Sign up for free
 

   

   

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