Is there one Definition to Mission and Strategy?

Ashridge Mission Model > Best Practices > Is there one Definition to Mission and Strategy?

Is there one Definition to Mission and Strategy?
Rob Kempton
I really started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean.
However, as we're amongst like minded friends and individuals - my view on mission is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist! The vision is the result at the end, the change your mission is trying to affect. In my mind, strategy is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story.
Hope this provokes further thought.....Sign up

Is There One Definition to Mission and Strategy?
Alan Kennedy
I argue in my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organization, that the current vocabulary for strategy is fi...Sign up

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