Is there one Definition to Mission and Strategy?

Mission Development
Knowledge Center

 

Next Topic

Mission Development > Best Practices > Is there one Definition to Mission and Strategy?

Is there one Definition to Mission and Strategy?
Rob Kempton
I really started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean. However, as we're amongst like minded friends and individuals - my view on mission is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist! The vision is the result at the end, the change your mission is trying to affect. In my mind, strategy is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story. Hope this provokes further thought.. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

   

         
Special Interest Group Leader

Interested? Sign up for free.


Mission Development
Summary
Forum
Best Practices


Mission Development
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 16-12-2019. All names of their owners.