Is there one Definition to Mission and Strategy?

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Is there one Definition to Mission and Strategy?
Rob Kempton
I really started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean.
However, as we're amongst like minded friends and individuals - my view on mission is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist! The vision is the result at the end, the change your mission is trying to affect. In my mind, strategy is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story.
Hope this provokes further thought..

Is There One Definition to Mission and Strategy?
Alan Kennedy
I argue in my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organization, that the current vocabulary for strategy is filled with synonyms for the word strategy. This creates a barrier for strategy understanding while also providing an answer to Mr. Kempton's response: "Is there one definition to Mission and Strategy?" The answer is "yes". If strategy is defined as a choice of action, then Mission is but one of those choices. Mission is one of eight strategies common to all organizations. In for-profits, Mission is known as the Business Definition and it describes how the organization is positioned in the external environment. Mission is called Mandate in public sector and not-for-profit organizations. Confusion arises about the definition for mission statement because of attempts to bundle one or more of the remaining seven strategies into that definition. The other seven are Risk, Growth, Finances, R&D/Technology, Organization, Marketing, and Service Delivery / Production.



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