Is there one Definition to Mission and Strategy?

Mission Development
Knowledge Center

 

Next Topic

Mission Development > Best Practices

Rob Kempton
I really started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean. However, as we're amongst like minded friends and individuals - my view on mission is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist! The vision is the result at the end, the change your mission is trying to affect. In my mind, strategy is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story. Hope this provokes further thought.. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Alan Kennedy
 

Is There One Definition to Mission and Strategy?

I argue in my book, The Alpha Strategies, Understa (...)

 
More on Mission Development
Summary
Forum
The 2 Strategic Domains of a Corporate Mission
🔥3 Categories of Corporate Purpose
Mission and Vision Matter. Proper Strategies and Tactics are Crucial
Best Practices
🥇The Absence of a Strategic Mission
🥈Strategic Mission and Vision of an Organization
Is there one Definition to Mission and Strategy?
A Mission is a Calling or a Vow
A Vision with a Task is the Hope of the World
Dealing with Diversity...
Many Companies Do not Aspire to Achieve their Mission
Continuous Change of Mission
Ashridge Model not Realistic
Special Interest Group Leader

Are you an expert in Mission Development? Sign up for free


Mission Development
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-9-2020. All names of their owners.