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Is There One Definition to Mission and Strategy?

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Mission Development
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Rob Kempton, USA

Is There One Definition to Mission and Strategy?

I started my own brand strategy consulting firm, and it's been cemented in my mind that people's definitions of terms and buzz words can mean very different things. I try to focus on using practical language to explain what I mean.
However, as we're amongst like minded friends and individuals - my view on MISSION is "the reason the organisation exists". We may disagree that every organization has a mission, but every organization must have a reason to exist!
The VISION is the result at the end, the future you see ahead of you, the change your mission is trying to affect.
In my mind, STRATEGY is your path to your vision, and it must contain 3 elements 1) Focus 2) Divergence from competitor offerings 3) A compelling story.
Hope this provokes further thought..
 

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Alan Kennedy, Canada
 

Is There One Definition to Mission and Strategy?

I argue in my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organizati... Sign up

 
2
Abdul Muwanika
Management Consultant, Uganda
 

Is There One Definition for Mission and Strategy

As noted by Rob Kempton peoples' explanation of what certain words stand for or mean differ from ind... Sign up

 
1
Jaap de Jonge
Editor, Netherlands
 

Definition of Mission versus Strategy

@Abdul Muwanika: Thanks for sharing these good examples of Missions and also for mentioning that the... Sign up

 

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More on Mission Development:
Summary
Discussion Topics
topic The Absence of a Strategic Mission
👀Is There One Definition to Mission and Strategy?
topic Strategic Mission and Vision of an Organization
topic A Mission is a Calling or a Vow
topic The 2 Strategic Domains of a Corporate Mission
🔥 3 Categories of Corporate Purpose
topic A Vision with a Task is the Hope of the World
topic Dealing with Diversity...
topic Many Companies Do not Aspire to Achieve their Mission
topic Mission and Vision Matter. Proper Strategies and Tactics are Crucial
topic Continuous Change of Mission
topic Ashridge Model not Realistic
Special Interest Group

SIG Leader

Do you know a lot about Mission Development? Become our SIG Leader

Knowledge Center

Mission Development
Knowledge Center



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