Net Positive Company

Ethics and Responsibility Buzzwords


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Jaap de Jonge
Editor, Netherlands

Net Positive Company

🔥NEW This is a business firm that "improves well-being for everyone it impacts and at all scales - every product, every operation, every region and country, and for every stakeholder, including employees, suppliers, communities, customers, and even future generations and the planet itself". Wow 😮

According to Polman and Winston, traditional corporate social responsibility and philanthropy are inadequate for our times. Leaders must rethink what a business is and how it drives change in the world. They should:
1. Operate first in service of multiple stakeholders which then benefits investors.
2. Take ownership of all company impacts.
3. Embrace deep partnerships, even with critics.
4. Tackle systemic challenges by rethinking advocacy and the relations with governments.

Compare: Intrinsic Stakeholder Commitment, and Strategic Stakeholder Management

Source: Polman P. and Winston A., "Net Positive: How Courageous Companies Thrive by Giving More than they Take".

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