Consultants Buzzword: Paradigm Shift

12manage is looking for
MBA students.


 
Decision-making Buzzwords > Forum Log in

Consultants Buzzword: Paradigm Shift
Maurice
Term first used by Thomas Kuhn in his influential 1962 book The Structure of Scientific Revolutions to describe a change in basic assumptions within the ruling theory of science. The term has been misused in recent years by marketeers who want their clients to make a paradigm shift. Watch out for consultants arguing your entire division needs a paradigm shift.
 

 
 


Decision-making Buzzwords

Forum
Best Practices
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 16-1-2019. All names of their owners.