Consultants Buzzword: Paradigm Shift

      
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Consultants Buzzword:  Paradigm Shift

	          		Term first used by Thomas Kuhn in his influential 1962 book The Structure of Scientific Revolutions to describe a change in basic assumptions within the ruling theory of science. The term has been misused in recent years by marketeers who want their clients to make a paradigm shift. Watch out for consultants arguing your entire division needs a paradigm shift.
				      
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