Consultants Buzzword: Paradigm Shift

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				              Consultants Buzzword:  Paradigm Shift

			                Maurice
			                
			      					Term first used by Thomas Kuhn in his influential 1962 book The Structure of Scientific Revolutions to describe a change in basic assumptions within the ruling theory of science. The term has been misused in recent years by marketeers who want their clients to make a paradigm shift. Watch out for consultants arguing your entire division needs a paradigm shift.
			            
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