Using the Business Model Canvas for Markets with Many Customers

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Business Models > Best Practices > Using the Business Model Canvas for Markets with Many Customers

Using the Business Model Canvas for Markets with Many Customers
Derek Lark, CEO, Australia, Member
The business model canvas is useful also in multi sided markets, that is one where there are more than a single customer. Such as real estate or travel. In this case you build your model for each "side" and if needed also employ the value proposition canvas to analyse market-product fit. I find it useful to have clients look at the changes that might accrue in time on their canvas, i.e., a type of what-if analysis. This helps them with a view on risks also. Ultimately they should be able to articulate where they should focus their strategic investments to build their business model to meet anticipated emerging trends. Do others have experience in this space and how the client copes with thinking along these lines in a workshop scenario? Please drop me a reaction. (...) Read more? Sign up for free

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Business Models
Summary
Forum
The Startup Business Strategy Frame
The Strategy Sketch (Kraaijenbrink)
Partners in the Business Model Canvas and SWOT
🔥Using the Freemium Business Model: Try Before you Buy
Best Practices
🥇Business Models in Developing Countries
🥈Business Model Innovation
🥉Key Elements of a Business Model
Operating Model versus Business Model
Definition of a Business Model is Ambiguous
Why does Innovation often Requires Changes in the Business Model?
Business Model Examples for Online Shop
Mastercard and Business Model Innovation
Using the Business Model Canvas for Markets with Many Customers
What Exactly is a Management Model?
Barriers to Business Model Innovation
Business Models Used in Schools


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