Using the Business Model Canvas for Markets with Many Customers

Business Models
Knowledge Center

 

Next Topic

Business Models > Forum > Using the Business Model Canvas for Markets with Many Customers

Using the Business Model Canvas for Markets with Many Customers
Derek Lark, CEO, Australia, SIG Leader
The business model canvas is useful also in multi sided markets, that is one where there are more than a single customer. Such as real estate or travel. In this case you build your model for each "side" and if needed also employ the value proposition canvas to analyse market-product fit. I find it useful to have clients look at the changes that might accrue in time on their canvas, i.e., a type of what-if analysis. This helps them with a view on risks also. Ultimately they should be able to articulate where they should focus their strategic investments to build their business model to meet anticipated emerging trends. Do others have experience in this space and how the client copes with thinking along these lines in a workshop scenario? Please drop me a reaction. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

         
Special Interest Group Leader
Derek Lark
CEO

Business Models
Summary
Forum
Best Practices


    Business Models
    Knowledge Center

     

    Next Topic



    About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
    2020 12manage - The Executive Fast Track. V15.3 - Last updated: 19-1-2020. All names of their owners.