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Using the Business Model Canvas for Markets with Many Customers

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Business Models
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Derek Lark
CEO, Australia

Using the Business Model Canvas for Markets with Many Customers

The business model canvas is useful also in multi sided markets, that is one where there are more than a single customer. Such as real estate or travel.
In this case you build your model for each "side" and if needed also employ the value proposition canvas to analyse market-product fit.
I find it useful to have clients look at the changes that might accrue in time on their canvas, i.e., a type of what-if analysis. This helps them with a view on risks also. Ultimately they should be able to articulate where they should focus their strategic investments to build their business model to meet anticipated emerging trends.
Do others have experience in this space and how the client copes with thinking along these lines in a workshop scenario? Please drop me a reaction.

 

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More on Business Models:
Summary
Discussion Topics
topic The Startup Business Strategy Frame
topic Business Models in Developing Countries
topic Business Model Innovation
topic Key Elements of a Business Model
topic Operating Model versus Business Model
topic The Strategy Sketch (Kraaijenbrink)
🔥 Using the Freemium Business Model: Try Before you Buy
topic Definition of a Business Model is Ambiguous
topic What Exactly is a Management Model?
topic Why does Innovation often Requires Changes in the Business Model?
topic Business Model Examples for Online Shop
topic Mastercard and Business Model Innovation
topic Partners in the Business Model Canvas and SWOT
👀Using the Business Model Canvas for Markets with Many Customers
topic Barriers to Business Model Innovation
topic Business Models Used in Schools
Special Interest Group

SIG Leader

Do you know a lot about Business Models? Become our SIG Leader

Knowledge Center

Business Models
Knowledge Center



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