Using the Freemium Business Model: Try Before you Buy

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Business Models > Forum > Using the Freemium Business Model: Try Before you Buy

🔥NEW Using the Freemium Business Model: Try Before you Buy
Parag Utekar, Student (MBA), India, Premium Member
Freemium - a combination of "Free" and "Premium" - has become a dominant business model amongst multiple internet start-ups and smartphone applications. The Freemium model's idea is that the users get the basic product or service for free and must pay for additional services. In other words, it is a "try before you buy" business model and experience to the users. Dropbox is one such company that has mastered this model. The company has more than 500 million registered users who use the two-gigabyte data of free storage. Once the user consumes the data, they can subscribe to a premium version of the service by giving a monthly or a yearly subscription fee. With this model in place, Dropbox generated roughly $ 1 Billion in revenues in 2017 from its 11 million paying individuals and business users and continues to grow its user base. Multiple factors contribute to the Freemium strategy's success. The company can attract a user base without spending on marketing campaigns or the trad (...) Read more? Sign up for free 13-6-2020

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Business Models
Summary
Forum
The Startup Business Strategy Frame
The Strategy Sketch (Kraaijenbrink)
Partners in the Business Model Canvas and SWOT
Using the Freemium Business Model: Try Before you Buy
Best Practices
🥇Business Models in Developing Countries
🥈Business Model Innovation
🥉Key Elements of a Business Model
Operating Model versus Business Model
Definition of a Business Model is Ambiguous
Why does Innovation often Requires Changes in the Business Model?
Business Model Examples for Online Shop
Mastercard and Business Model Innovation
Using the Business Model Canvas for Markets with Many Customers
What Exactly is a Management Model?
Barriers to Business Model Innovation
Business Models Used in Schools


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