The Strategy Sketch (Kraaijenbrink)

Business Models > Forum > The Strategy Sketch (Kraaijenbrink)

The Strategy Sketch (Kraaijenbrink)
Jeroen Kraaijenbrink, Professor, Netherlands, Member
The Strategy Sketch is a structured visual template by Jeroen Kraaijenbrink containing ten key elements of strategy. It facilitates discussing, analyzing, evaluating, innovating and managing strategy in a transparent practical manner and thereby generates executable strategy.

The Strategy Sketch is a visual template that presents the key elements of strategy in a structured and coherent way.
It contains ten elements:
  1. Value Proposition.What products and services you offer, how you offer them, and what added value they have for the customer.
  2. Customer Needs.The organizations and people you serve and which needs of them you fulfill.
  3. Competition.Others that your customers will compare you to in deciding whether or not to buy your products or service...Sign up

Free Download of the Strategy Sketch
Jeroen Kraaijenbrink, Professor, Netherlands, Member
A free pdf 'canvas' download of the Strategy Sketch is available via up

The Strategy Sketch
Rahatullah, Effat University, Professor, Saudi Arabia, Member
I think this is practical and may be universally applicable. It can act as basis for long term strategy building and implementation....Sign up

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Derek Lark

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