The Strategy Sketch (Kraaijenbrink)

Business Models
Knowledge Center


Next Topic

Business Models > Forum

Jeroen Kraaijenbrink, Professor, Netherlands
DESCRIPTION STRATEGY SKETCH. SUMMARY The Strategy Sketch is a structured visual template by Jeroen Kraaijenbrink containing ten key elements of strategy. It facilitates discussing, analyzing, evaluating, innovating and managing strategy in a transparent practical manner and thereby generates executable strategy. The Strategy Sketch is a visual template that presents the key elements of strategy in a structured and coherent way. It contains ten elements:
  1. Value Proposition.What products and services you offer, how you offer them, and what added value they have for the customer.
  2. Customer Needs.The organizations and people you serve and which needs of them you fulfill.
  3. Competition.Others that your customers will compare you to in deciding whether or not to buy your products or services.
  4. Resources & Competencies.What you have, what you are good at, and what makes you unique.
  5. Partners.Whom you work with and who makes your pr (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  Jeroen Kraaijenbrink, Professor, Netherlands

Free Download of the Strategy Sketch

A free pdf 'canvas' download of the Strategy Sketc (...)

  Rahatullah, Effat University, Professor, Saudi Arabia

The Strategy Sketch

I think this is practical and may be universally a (...)

More on Business Models
The Strategy Sketch (Kraaijenbrink)
🔥Using the Freemium Business Model: Try Before you Buy
Partners in the Business Model Canvas and SWOT
Best Practices
🥇The Startup Business Strategy Frame
🥈Business Models in Developing Countries
🥉Business Model Innovation
Key Elements of a Business Model
Operating Model versus Business Model
Definition of a Business Model is Ambiguous
Why does Innovation often Requires Changes in the Business Model?
Business Model Examples for Online Shop
Mastercard and Business Model Innovation
Using the Business Model Canvas for Markets with Many Customers
What Exactly is a Management Model?
Barriers to Business Model Innovation
Business Models Used in Schools
Special Interest Group Leader

Are you an expert in Business Models? Sign up for free

Business Models
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-9-2020. All names of their owners.