The Startup Business Strategy Frame

The Startup Business Strategy Frame

Startup success is greatly attributed to pre-startup phase planning. Startups develop business plans to pitch their ideas to secure funding and or partners.
Perusing (Ed: ~reading) and relating the frameworks in the document could be long and cumbersome process. Similarly, there is no one page illustration that can sketch a startup’s strategy and plan that can be used universally.

Identifying this need of a one page clear, concise and attractive startup strategy model a ‘STARTUP FRAME’ is proposed:


It is constructed on learnings from considerations of the design thinking approach, the business (model) canvas and other modeling studies. The frame evolved over a period of 14 months in which two bootcamps were held. The bootcamps were attended by 266 potential startups. It has also been used by 28 students of senior entrepreneurship undergraduate course (Launching Entrepreneurial Ventures) over two semesters.
It provides a logical flow and connects value drivers on economic, operational and strategic levels of the startup. The frame provides a thorough look at startup from ideation to financial returns analysis in a sequential format. The frame enables identifying courses of action like:

• Management of Customer Benefits (CBEN)
• Management of Segmentation and the Customer Relationships (CREL)
• Segmentation of Markets and Customers (SEGM)
• Communication Management (COMM)
• Strategic Goal Setting and Management (SGM)
• Competitor Analysis (CA)
• Developing Startup Frame (SF)
• Designing the Business, Design Elements (DE)

BENEFITS / PROS

• Time Effectiveness at pre-startup stage.
• One page illustration of the startup business strategy.
• Ease in the pitching process for both the start-up and investor.
• Triggers creativity in devising strategy.
• Step by step approach to planning a startup from ideation to identifying the ROI.

DISADVANTAGES / CONS

• Some information might require more space and extra blank sheets might have to be used by the user.
• For some of the start-ups the whole frame may not be filled and some courses of actions may not be implemented.
• Some start-ups may not have access to A3 papers for printing the frame.

Compare: The Entrepreneurial Strategy Compass.
See also: Startup Business Strategy Frame website.

		Comments Sort by date Sort by rating Rating
		9 Paramathmuni srinivas Kumar India
	Convincing the Client Nice concise framework. However to me, even after having all of this, if one were to treat the ethic... Sign up

		7 C.L. Kappagomtula Professor, Malaysia
	Startup Business Strategy Framework A very nicely explained framework, in a single page. Kudos to the author for making the explanation ... Sign up

		7 Sanjay Verma Business, Kenya
	Startup Business Analysis Framework Very nicely presented. I am a great fan of one page reports! It is simple and so it is effective. ... Sign up

		4 KOEHL Maryse Professor, France
	Customer Segments and Strategic Segmentation The business plan can integrate different segments according to the project of activity of the start... Sign up

		1 Derek Lark CEO, Australia
	Please no Capitalisation Please do not over-use capitalization in the forum. It is easy to use the normal text and better for... Sign up

		9 Derek Lark CEO, Australia
	Interesting Proposal Congratulations Rahatullah. It is always good to see people testing the status quo and proposing ne... Sign up

		4 S. Lago Business Consultant, Canada
	Story Board for a Business Well done! By design you have captured the who, what, where, when, why, how, and how much of the bus... Sign up

		6 Patrick Parsons, South Africa
	Add Major Processes to Startup Business Strategy Framework A great article. If I may add the following: - A key component of any startup should be a "Process ... Sign up

		4 AMRAOUI Abraim Coach, Morocco
	Startup Business Strategy Framework Thank you very much for this framework. It will be useful for everyone needs to develop his business... Sign up

		4 Gavril Management Consultant, Albania
	How to Overcome Failure This is a good overview of start up process requirements. It would also be interesting to see a dyna... Sign up

		3 Jamaldeen Faleel Professor, Saudi Arabia
	Tested the Framework on Startups I have tested it on some startups. I am mentoring while borrowing the frame from the owners. I and ... Sign up

		2 Rahatullah, Effat University Professor, Saudi Arabia
	Thanks Dr. Jamaldeen @Jamaldeen Faleel: thanks for test and information, it was tested before as well with positive resul... Sign up

		4 Hesham Mugharbil Lecturer, Saudi Arabia
	Interesting Start-up Framework Good work Dr. Rahatullah. It is always helpful for start-ups to find concise information and at one ... Sign up

		4 Hassan Syed CEO, United States
	Much Needed Improvements My company, ideagist.com has advocated lean practices for many years and I always felt that it was O... Sign up

		5 Caleb Schweer Student (University), Canada
	Helpful Framework for New Business Startup It's a very brief framework. I started a business in Canada and this frame has helped me model my st... Sign up

		4 Naguib Chowdhury Business Consultant, Saudi Arabia
	Captured Most of the Critical Fields I like the model as it captures some missing points from the original Business Model Canvas (which ... Sign up

		3 Noor Entrepreneur, Saudi Arabia
	Start-up Model by Dr. Khan In our entrepreneurial competitions, we used this model. This was a clear framework for us to descri... Sign up

		2 Maurice Hogarth Consultant, United Kingdom
	Complement with SMART or PRAMKU I like the comprehensive one-page over-view. It could be complemented by SMART. Consider that even m... Sign up

		2 Derek Lark CEO, Australia
	Objectives and Their Development Many objectives aren’t achieved, irrespective of the model used to develop them. There are many reas... Sign up

		1 Maurice Hogarth Consultant, United Kingdom
	Achievement of Objectives @Derek Lark: Agreed. Changes in a variety of factors (environmental, resourcing etc.) can prevent we... Sign up

		1 Rahatullah, Effat University Professor, Saudi Arabia
	SMART Goals / PRAMKU in Startup Business Strategy Frame Agree and that's why SMART goals are included (at the bottom left of the framework). I will check a... Sign up

		1 Rahatullah, Effat University Professor, Saudi Arabia
	The Startup Business Strategy Frame I have now put the framework on a website: strategizestartup.com. Users can work through it with the... Sign up