The Startup Business Strategy Frame

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The Startup Business Strategy Frame
Rahatullah, Effat University, Professor, Saudi Arabia

Startup success is greatly attributed to pre-startup phase planning. Startups develop business plans to pitch their ideas to secure funding and or partners.
The perusing, relating the frameworks in the document could be long and cumbersome process. Similarly, there is no one page illustration that can sketch a startup’s strategy and plan and used universally.

Identifying this need of a one page clear, concise and attractive startup strategy model a ‘STARTUP FRAME’ is proposed:

It is constructed on learnings from considerations of the design thinking approach, the business canvas and other modelling studies. The frame evolved over a period of 14 months in which two bootcamps were held. The bootcamps were attended by 266 potential startups. It has also been used by 28 students of senior entrepreneurship undergraduate course (Launching Entrepreneurial Ventures) over two semesters.
It provides a logical flow and connects value drivers on economic, operational and strategic levels of the startup. The frame provides a thorough look at startup from ideation to financial returns analysis in a sequential format. The frame enables identifying courses of action like:
  • Management of Customer Benefits (CBEN)
  • Management of Segmentation and the Customer Relationships (CREL)
  • Segmentation of Markets and Customers (SEGM)
  • Communication Management (COMM)
  • Strategic Goal Setting and Management (SGM)
  • Competitor Analysis (CA)
  • Developing Startup Frame (SF)
  • Designing the Business, Design Elements (DE)
  • Time Effectiveness at pre-startup stage.
  • One page illustration of the startup business strategy.
  • Ease in the pitching process for both the start-up and investor.
  • Triggers creativity in devising strategy.
  • Step by step approach to planning a startup from ideation to identifying the ROI.
  • Some information might require more space and extra blank sheets might have to be used by the user.
  • For some of the start-ups the whole frame may not be filled and some courses of actions may not be implemented.
  • Some start-ups may not have access to A3 papers for printing the frame.


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