Mastercard and Business Model Innovation

Business Models > Forum > Mastercard and Business Model Innovation

Mastercard and Business Model Innovation
Derek Lark, CEO, Australia, SIG Leader
Strategyzer are reporting that Mastercard has rolled out business modeling across their organisation with a 1000 people all speaking the same innovation and strategy language.

Shared language was the ultimate goal for MasterCard. The ability for teams across the company (and around the world) to speak the same language when creating value for the business. And if you want a shared language in your company, you have to get the whole organization on-board. This alignment meant that teams could be more productive when communicating, and remove the blah, blah, blah from strategy discussions. Meetings are chances to talk about something, instead of just talking to each other.

The Business Model Canvas was viewed as a way to give Mastercard greater discipline on how to create value for both the consumer and the company.

Sounds like a great way of getting common language collaboration across geographic boundaries. Any other examples people have come across?Sign up

Special Interest Group Leader
Derek Lark

Business Models
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-7-2019. All names of their owners.