SAS Business Intelligence Interview

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SAS Business Intelligence Interview
Md Rashidul Hasan, Member
Hi, I'm currently writing my masterís thesis. It's title is: "Sense Making in a Decision making Support Tool: A Case Study of SAS Business Intelligence".

According to Gartner, business intelligence is an umbrella tool. It is accessing analytic information to optimize the decision and performance. Using BI, the decision will be taken on the basis of analyzing the information that is extracted from the data. After the analysis the knowledge will increase and support the decision.

However to make an economic decision in businesses, a lot of information must be gathered. (Buchanan & Oíconnel, 2006). This information will come from the past activities of the organization as data to analyze for the decision making. This could be identified as sense making (Boland, 2008). According to the Ancona, D. (2012) sensemaking is the learning of culture, politics, and structure of new venture. It is also structuring a problem that has never be seen before.
In the busi...


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